Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3

Episode Summary:

In this episode, Ben Reed sits down with Jeremy Ross, fractional GTM Engineer and founder of GTM Folks, for a deep dive into the rapidly evolving world of go-to-market engineering, AI, and modern sales technology. Jeremy shares his journey from sales leadership to becoming one of the industry's leading GTM engineers, while Ben and Jeremy explore how AI, Claude Code, Clay, open-source tooling, and autonomous workflows are reshaping the future of RevOps. They also discuss the build-vs-buy debate, data infrastructure, AI SDRs, the commoditization of sales data, and what the next decade could look like for GTM teams.

What you'll learn:

• Jeremy’s path into GTM engineering
• The rise of GTM engineers and Clay’s impact
• How AI and Claude Code are reshaping GTM systems
• Why data quality and context matter for AI SDRs
• Build vs. buy decisions in modern GTM
• The future of GTM engineering and AI workflows

Featured Guest:

Jeremy Ross, Fractional GTM Engineer & Founder of GTM Folks

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Jeremy’s transition into GTM engineering

[00:05:00] Origins of the GTM Engineer movement

[00:16:00] Clay, pricing, and AI-native alternatives

[00:22:00] AI-powered GTM infrastructure

[00:28:00] Data and context for AI SDRs

[00:37:00] The future of GTM engineers

[00:41:00] AI trends and constraints

[00:53:00] GTM Folks and AI adoption advice

Connect with Jeremy:

LinkedIn: https://www.linkedin.com/in/jeremyscottross/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jeremy3