-
Christopher Symmes / Unilever
- 2023/06/20
- 再生時間： 36 分
- ポッドキャスト
-
サマリー
あらすじ・解説
Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann’s, Sir Kensington’s, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn’t part of the advertising at all.
00:18 - Christopher Intro
01:18 - What brought you to Unilever
06:50 - How do you define brand purpose and how does that fit at Unilever
13:17 - Super Bowl Commercials / Brie and Ham
18:56 - Does the purpose of food waste live outside of Hellman's within Unilever
19:54 - Does every Unilever brand have a social good component
22:26 - Customer feedback
25:21 - Other adjacent brands and their purposes
29:25 - How does your personal purpose manifest itself professionally
34:18 - Googling Hellmans Food Waste