China’s “go global” movement is creating an SEO market most Western agencies barely see.

In this episode of Odys Podcast: The High-Stakes Growth Show, Aneta Samkoff meets in Shenzhen with JP Zhang, founder of Shenzhen SEO Conference, to understand why Chinese companies are increasingly looking to Google, international SEO and AI search to acquire customers outside China.

JP breaks down the enormous gap between companies trying to expand globally and the relatively small pool of local SEO expertise available to help them. He shares what Chinese businesses are actually spending on SEO, why Western agencies are already winning Chinese clients, and why he believes China represents a new blue-ocean opportunity for international marketers.

The conversation also challenges several conventional SEO assumptions.

JP explains why mass-translating a small English site into hundreds of pages can quickly become a Google problem, and why Chinese companies’ famous execution speed is both a competitive advantage and a potential liability.

They also discuss programmatic SEO, international product-market fit, B2B manufacturing, link-building budgets, the changing customer journey, AI visibility and JP’s contrarian view that GEO and LLMO are ultimately still part of SEO.

Most importantly, JP explains why he doesn’t see Chinese companies and Western SEOs primarily as competitors.

His message is much simpler:

China has the products, manufacturing capability and execution speed. But many companies still need Western expertise in marketing, branding, sales and international search.

For agencies and SEOs looking for the next underserved market, that gap may be one worth paying attention to.