Chili's is Winning While Others Struggle
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Texas has seen over a thousand restaurant closures in just the first half of the year. What's really driving that?
In this episode of Pillar Mindset, Bob Lozano and John Zertuche trace it all back to COVID-era overdevelopment, cheap capital, and stimulus-fueled spending, and why the bill is coming due now through margin compression, harder lending, and a staffing crisis pulling workers toward Amazon, H-E-B, and Uber. Plus: why staffing jumped back to the #1 challenge for operators, the career-path problem restaurants need to solve, and how F&P is experimenting with paying employees to create content.
Then, the other side of the story: why chains like Texas Roadhouse and Chili's are actually growing sales and margins right now. Bob breaks down the value equation, brand identity, conservative pricing, and consistency that's keeping them ahead, including a hilarious international review of Texas Roadhouse steak prices that says it all.
#PillarMindset #RestaurantIndustry #TexasRestaurants #RestaurantClosures #StaffingCrisis #TexasRoadhouse #Chilis #Hospitality #Mentorship #RestaurantBusiness #FMPGroup #BobLozano #JohnZertuche #FoodAndPeople
CHAPTERS 0:00 - Intro 0:38 - Welcome Back & Mentorship Theme 1:42 - Texas Restaurant Closures: Over 1,000 in Half a Year 2:08 - Going Back to COVID: Excess Capital & Overdevelopment 4:19 - Consumer Stimulus Checks & Spending Behavior 6:11 - Margin Compression: Food, Gas & Property Costs 7:16 - Getting a Loan Is Harder Now 8:24 - What Banks Actually Look At (Long-Term Business Viability) 9:41 - Why Texas Specifically? Social Media & the Reward Economy 11:06 - More Entertainment Options, Less Restaurant Loyalty 13:16 - Why Texas: Business-Friendly Growth & Overdevelopment 14:52 - More Capital = More (Undertrained) Business Owners 15:04 - What Should a Struggling Restaurant Focus On? Hospitality & Humility 16:36 - Staffing Is the #1 Challenge Again (33% of Operators) 17:13 - The "K Economy": Amazon, H-E-B & Uber Pulling Labor Away 19:29 - The Stigma of Restaurant Jobs & Social Media Culture 21:04 - Rising Pay Expectations vs. What Restaurants Can Afford 21:53 - The Price-Hike Mistake: Losing Customers After COVID 24:41 - Career Paths: The Sommelier Success Story 25:52 - F&P's Content Program: Paying Staff to Create Content 28:36 - Why Texas Roadhouse & Chili's Are Growing 29:41 - Consistency & Value: The Real Winning Formula 30:39 - A Japanese Tourist's Texas Roadhouse Review 32:35 - The US Supply Chain Advantage 32:41 - The Fatburger/FAT Brands Bankruptcy Lesson 34:51 - Brand Identity: Chili's Cheese Pulls & Applebee's Nostalgia 36:01 - Conservative Pricing: How Chili's & Texas Roadhouse Held the Line 37:36 - Volume, Consistency & Winning Long-Term 38:31 - Outro
Welcome to Pillar Mindset, where we share real strategies, real data, and honest conversations that help restaurant operators and business owners build better companies.
About Bob Lozano: Bob runs F&P Group, with 40+ restaurant locations, digital marketing, and real estate across Texas. He's built teams, scaled brands, and helped operators go from chaos to systems. Pillar Mindset breaks down what actually works in multi-unit operations, franchise growth, and building sustainable businesses in the restaurant industry.
About John: VP of AI at F&P Group. Background in game design and software. Now leads AI implementation across the company.