『Chief Story Officer』のカバーアート

Chief Story Officer

Chief Story Officer

著者： Rob D. Willis
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Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible for: 📊 Leading teams through change and uncertainty 🎯 Communicating vision and strategy across your organisation 🤝 Building buy-in for complex initiatives 💡 Translating technical ideas into compelling direction ✨ Creating alignment where there's confusion ...then this podcast will sharpen how you lead through communication. About Your Host: Rob D. Willis is a strategic story producer who's been helping executives communicate ideas that matter since 2018. He's delivered 3,000+ presentations to 100,000 people across six continents, working with HelloFresh, Babbel, and Raisin to transform how they tell their stories. Before focusing on executive storytelling, Rob spent years as a Berlin tour guide and music producer—two disciplines that taught him what makes messages memorable and impossible to ignore. The Format: ⏱️ 30 minutes per episode 📅 New episodes every two weeks 💬 Conversational and story-driven style 🎯 Focused on extracting specific lessons that made communication work in high-stakes moments Why Subscribe: If you believe that the way you communicate shapes the way you lead—and that better stories lead to better strategy—Chief Story Officer will become your go-to resource for sharpening both. New episodes drop bi-weekly. Subscribe now so you never miss a conversation! 🌐 Visit robdwillis.com for frameworks, resources, and more on strategic storytelling in leadership.Copyright 2026 Rob D. Willis マネジメント マネジメント・リーダーシップ 経済学
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  • When Being Yourself Becomes Your Superpower: Christian O'Connell’s Strategic Storytelling Secrets

    When Being Yourself Becomes Your Superpower: Christian O'Connell’s Strategic Storytelling Secrets
    2026/10/09
    Christian O'Connell, broadcaster, writer, and the first person in history to host the number one breakfast radio show in two different countries, joins the show to share why the messy, unscripted moments are the real gold in storytelling and connection.In this candid conversation, we dive into the messy magic of authentic storytelling, the dangers of performative connection in the age of AI, and why the best leaders drop the act to let people meet the real person beneath the title. Christian O'Connell reveals hard-won lessons from decades on the radio, interviewing icons from Mick Jagger to Jon Hamm, and the pivotal moment he realised his success was built on an avatar rather than his true self.Christian O'Connell shares the story behind his move from the UK to Melbourne, facing brutal rejection and turning it into connection through vulnerability and honest storytelling. He introduces the "woodshed", his ever-growing collection of real-life fragments and explains why charisma is ultimately about presence, not performance.You'll walk away with practical ways to find and record your own resonant stories, tips for building connection (not just credentials), and permission to be just 10% braver because the world needs less polish and more humanity.KEY TOPICSWhy trying to be perfect kills connection and how the magic is in the mess [06:32]How Christian O'Connell won over a new city by sharing honest, vulnerable stories instead of punchlines [23:08]The turmeric tea breakthrough: getting celebrities out of “interview mode” with human moments [15:18]The “woodshed” practice for capturing everyday stories before they disappear [30:12]Why energy and emotion matter more than confidence (and how 10% more enjoyment changes everything) [41:03]GUEST BIO & LINKSChristian O'Connell is a multi-award-winning broadcaster, writer, and comedian. Over a 28-year radio career, he has won 13 Radio Academy Awards in the UK and became the first person ever to top the breakfast radio charts in both the UK and Australia. Most recently with his national breakfast show based in Melbourne. Christian O'Connell is the author of UNSCRIPT: The Radical Act of Being Yourself, a guide to leaving behind the performative act and forging authentic connections through vulnerability and real conversation. His unique approach to communication and storytelling has resonated with audiences across continents, and he now mentors others in finding their true voice in a world saturated with artificiality and filtered personas.UNSCRIPT: The Radical Act of Being Yourself, Christian O'Connell (Wiley, 2026)Connect with Christian O'Connell:Website: https://christianoconnell.com/LinkedIn: https://www.linkedin.com/in/christian-o-connell-43774a64/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
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    45 分
  • Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning

    Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning
    2026/09/25

    Matthew Dicks, author of Storyworthy & Stories Sell, joins the show to share the origin of "Homework for Life" and why most people erase the best moments of their own lives without realising it.

    In this episode, we delve into the power of personal storytelling in business, why a single rehearsed narrative won't cut it, and how the right story can make time slow down, bring teams together, and turn any moment no matter how ordinary into something unforgettable.

    Matthew Dicks shares the origins of his celebrated “Homework for Life” practice, the surprising secrets behind his storytelling spreadsheet, and how authentic stories told through your personal lens outperform anything scripted. You’ll hear how creating a culture of storytelling can unlock hidden memories, reveal what your company truly stands for, and move people to action.

    You’ll walk away with a simple daily habit to harvest story-worthy moments, practical tips for finding your best material, and the mindset shift that will help you capture, craft, and share stories that actually land wherever you happen to be.

    KEY TOPICS

    1. The origins of Homework for Life and how it solves the problem of running out of stories to tell 01:39
    2. How daily story journaling changes your relationship with time and helps reclaim lost memories 06:14
    3. Why business storytelling requires personal stories and constant "reps" to build trust and connection 13:01
    4. The crucial difference between reporting and storytelling: structuring customer stories around change, not events 24:39
    5. Building a storytelling culture—why authentic, personal delivery always beats company speak 28:40

    GUEST BIO & LINKS

    Matthew Dicks is an author, renowned storyteller, and the man behind "Homework for Life," the habit-forming exercise recommended by leaders and experts worldwide. A 10-time Moth GrandSLAM champion with 64 Story Slam wins, Matthew Dicks spent 27 years as an elementary school teacher while quietly becoming one of the world’s most decorated storytellers. He now teaches the craft at Amazon, Google, Salesforce, Harvard, Yale, MIT, and the World Bank, helping people at every level unlock storyworthy moments from daily life. His books include Storyworthy & Stories Sell, and his work reveals how storytelling can slow down time, build connection, and transform businesses.

    Connect with Matthew Dicks:

    Website: https://matthewdicks.com/speaking/

    LinkedIn: https://www.linkedin.com/in/matthew-dicks-storyworthy/

    ABOUT THE SHOW

    Chief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.

    Real stories. Real impact. Every two weeks.

    CONNECT WITH ROB

    Want frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"

    → subscribepage.io/robdwillis

    Connect with Rob:

    Website: robdwillis.com

    LinkedIn: linkedin.com/in/robdwillis

    Instagram: @robdwillis

    TikTok: @robdwillis

    Subscribe to Chief Story Officer wherever you listen to podcasts.
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    44 分
  • Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI

    Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
    2026/09/11
    Jason Barnard, founder of Kalicube and inventor of the Kalicube Framework, joins the show to reveal why the story machines repeat about you online rarely matches the story you want to tell and how to fix it.In this episode, we dive into the little-known world of storytelling for machines, why the first audience for your personal brand is no longer a person, but AI. From entity homes and online ambiguity to how Google or ChatGPT decides which “you” to present, Rob and Jason unpack the new rules for making your narrative machine-readable.Jason Barnard reveals how leaders can wrangle their sprawling digital histories, reframe their “blue dog moments,” and strategically manage their multifaceted stories so AI lands on the right headline. He shares practical frameworks for clarifying your message, structuring your About page, and turning corroboration into your secret weapon.Listen in and you’ll discover why third-person bios matter, how to spot and fix narrative drift, and a step-by-step action plan that puts you, not the algorithm, in the driver’s seat. If you want the strategy behind being known for what you choose, this one’s essential.KEY TOPICSWhy your online narrative is only as strong as its consistency across every platform [00:09]Building an "entity home" to guide AI's understanding of who you are and what you do [02:28]The three-part process: claim, corroboration, and proof for strengthening your digital reputation [20:46]How to reframe past careers so they support your current story (and avoid becoming "the blue dog") [26:36]The first step for every leader: secure your own domain and create an About page that aligns your story [30:16]GUEST BIO & LINKSJason Barnard is an entrepreneur, keynote speaker, author, and award-winning digital marketing innovator. Known as the "Brand SERP guy", he coined the term "Answer Engine Optimisation" in 2017 and now leads a platform that tracks 25 billion data points across 73 million brand profiles. With over 14 years’ experience in shaping how AI understands and repeats personal brands, he helps entrepreneurs and businesses control their narrative across the web so Google and ChatGPT get it right, every time.Connect with Jason Barnard:Website: https://kalicube.com/LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Free AI Audit: https://diagnosis.kalicube.pro/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
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    33 分
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