AI can help us move faster, but is it making marketing any better?

In our first episode, we’re talking about the AI shift that has completely changed the content game. Where should marketers use it? What should stay human? And how are lean teams supposed to experiment with new tools while still getting the work done?

From the pressure to produce more with less to the invisible work behind great marketing, expect honest advice, real experiments, and a few well-earned industry rants.

Jump into the conversation:

(00:00) Welcome to Unsubscribe

(00:40) The story behind the podcast

(02:20) Calling out the current noise in marketing

(07:09) Practical use cases and limits for AI

(12:28) Frustrations with rapid AI model changes

(17:26) The pressure of invisible work and volume

(18:24) Pacing speed versus human creativity

(25:56) How to navigate client trust and AI output

(32:47) The state and integrity of content today

(37:31) Unsubscribing to social media time sinks

(38:56) Subscribing to LinkedIn trends and analog habits

(43:21) Is there hope for marketing?

Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/

Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/

Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/

Produced in partnership with Share Your Genius

www.shareyourgenius.com