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Chamonix is buzzing and Becky is right in the middle of it, number collected, tracker ready, and a 62k UTMB mountain ultra on the horizon. We talk about what it’s like when the town itself becomes the venue: runners drifting through the streets, crowds clapping people home, and that moment where you suddenly feel the weight of what you’re about to do.

From there we zoom out to something that matters far beyond one race: sponsorship and representation in trail running. Why do brands pour attention into elites while midlife mid-pack runners quietly carry the sport for decades? Becky shares a jaw-dropping stat about how few people are in her age bracket, and we dig into what “aspirational marketing” misses when it forgets who is actually showing up, training, buying kit, and still running strong.

We also get practical and specific about race logistics: registration quirks, the surprise of no kit check, LiveTrail tracking, and the temptation to let an app’s predicted finish time get in your head. Becky sticks with the low-tech option (laminated cards) and walks through travel to the Swiss start, wave starts, and how cut-off times really work. Dawn brings in the other side of endurance life too: training while dealing with family stress, nervous system load, and a simple idea for stress management that might help when life is already full.

If you enjoy honest conversations about ultra running, UTMB, Chamonix, masters running, and what it really takes to get to a start line, subscribe and share this with a friend. What’s the one part of race week that always messes with your head the most?

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Got a story about a trail friendship, or a question for us? We'd love to hear it — email us at stillrunningstrong@gmail.com, or find us on Instagram and Facebook.

Still Running Strong is for general interest and entertainment only. We share our own personal experiences, not professional medical, nutritional, or training advice. Always consult a qualified professional before making changes to your training, diet, or health.