Charge More, Grow Faster: Kaleb Merrill on Finding Ideal Tile Clients
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Charge More, Grow Faster: Kaleb Merrill on Finding Ideal Tile Clients
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From delivering mail to installing custom tile for high-end residential builds — Kaleb's path wasn't a straight line, but it built the business he runs today. Kaleb is the owner of Rutland Tile Company, specializing in custom tile for large residential projects.
In this episode, we dig into the real challenges of scaling a solo installer business, and how raising his prices — not lowering them — is what finally helped Kaleb find his ideal clients. His take: "If you're not charging enough, you will never find your client."
We also cover the mental side of business ownership, keeping perspective through the ups and downs, marketing as a tradesperson, and managing client expectations on big projects.
Learn more about Kaleb: rutlandtileco.com | facebook.com/rutlandtileco