How Could You Not? Building Business With Purpose to make the world a better place

What happens when a business puts purpose ahead of profit—even when it means manufacturing products in the middle of a war zone?

On this episode of Change the Frequency, Steve Olensky sits down with Perry Kamel to explore the extraordinary decision to establish a manufacturing operation in Ukraine to deliver life-changing products to people injured by war. After an initial shipment demonstrated remarkable clinical results across four hospital systems, the team faced a seemingly impossible challenge: how to get more products to the people who needed them. The answer? Build locally, in a country at war.

Perry shares the story behind that groundbreaking decision, the nine-month journey to make it happen, and the incredible people on the ground who helped turn an audacious idea into reality. But this conversation goes far beyond Ukraine. It challenges conventional thinking about, leadership, corporate culture, and the role business should play in society.

Perry makes a compelling case that profit isn't the goal—it's the result of meeting real needs, empowering people, and doing the right things for the right reasons. From building purpose-driven organizations to creating meaningful work that unlocks human potential, he explains why businesses that genuinely serve humanity can achieve something far more valuable than financial success alone.

In this episode, you'll discover:

• How one unconventional idea led to a groundbreaking manufacturing operation in a war zone.
• Why purpose-driven leadership starts with asking “How can we?” instead of “Why should we?”
• The connection between meaningful work, employee engagement, and business performance.
• Why authentic purpose must be embedded in a company's culture—not just its marketing.
• How businesses can help build healthier communities and create lasting human impact.

This is a powerful conversation about rethinking what's possible, challenging the status quo, and remembering what business is ultimately meant to serve: humanity.

Because sometimes, the most important question isn't “What's the ROI?” It's “How could you not?”

The Science Behind DNA Vibe's Technology

In this episode, Steve Olenski and Perry Kamel explore the science, philosophy, and technology behind a very different approach to recovery and wellness. At the heart of their conversation is a fascinating question: What if we could enhance the body’s natural regenerative processes?

Perry breaks down the thinking behind DNA Vibe’s technology in surprisingly relatable terms, from the microscopic structures inside our cells to a bumper-to-bumper traffic jam on the Los Angeles freeway. He explains how DNA, cellular signaling, and something called harmonic effects fit into the company’s approach—and why, when it comes to this technology, the idea is that less energy can actually be more.

But this conversation goes beyond the science. It challenges how we think about recovery, explores the difference between provoking a response, and supporting the body’s existing processes, and examines where wellness technology fits alongside conventional medicine.

Tune in for a conversation that might change the way you think about energy, recovery, and the remarkable complexity of the human body.

Why Gronk Chose DNA Vibe | Change the Frequency — Episode 3

What happens when one of the most recognizable athletes in the world discovers a product he genuinely believes in?

Rob Gronkowski spent 11 years in the NFL, won four Super Bowls, and put his body through more punishment than most of us can imagine. Now, he’s teaming up with DNA Vibe—but this isn't your typical celebrity endorsement.

In this episode of Change the Frequency, Steve Olenski and Perry Kamel go behind the scenes of the unlikely partnership with Gronk, from how the relationship began to why their first campaign was deliberately unscripted.

What did Gronk experience that made him want to get involved? Why did a four-minute conversation become the centerpiece of the campaign? And what happens when two very different personalities are simply given a camera and told to be themselves?

Hit play to meet Gronk—and DNA Vibe—in a way you probably haven't seen them before