For our 2nd episode of Season 2, Neil is joined by Austin Whitman, CEO and co-founder of The Change Climate Project, the nonprofit behind The Climate Label and the Business Emissions Evaluator.

Austin has spent more than two decades building markets for clean energy and carbon, including a stint selling carbon credits to spring breakers in grad school. He co-founded the organization in 2019 as Climate Neutral, alongside Jonathan Cedar of BioLite and Peter Dering of Peak Design (who joined us in Season 1). They dive into why Austin’s team doesn’t certify “hopes and dreams,” and what it means to measure money already spent instead of a pledge for 2050.

Take a listen to learn what most brands get wrong when marketing their climate impact, plus what gets lost between a sustainability team doing excellent work and a marketing team that never hears about it.

Follow Austin & The Climate Change Project

• The Change Climate Project: https://www.changeclimate.org
• On LinkedIn: https://www.linkedin.com/company/changeclimate

Austin’s Mentions & Recs

• The Climate Claims Checker: https://www.changeclimate.org/climate-claims-checker
• How Climate Label certification works: https://www.changeclimate.org/how-it-works
• BioLite, co-founded by Jonathan Cedar: https://www.bioliteenergy.com
• Peak Design, co-founded by Peter Dering: https://www.peakdesign.com
• Festool: https://www.festoolusa.com
• Lodge Cast Iron: https://www.lodgecastiron.com
• The Light Eaters by Zoë Schlanger: https://www.harpercollins.com/products/the-light-eaters-zoe-schlanger
• Shift Key from Heatmap News, hosted by Robinson Meyer: https://shows.acast.com/shift-key
• Parish Café, Boston: https://parishcafe.com/