For a long time, no one was engaging with my content. I had a core group of followers and some friends and family, but I wasn't getting the kind of engagement I used to get. And honestly? It was really disheartening.

I went from blowing up and gaining 200k followers on TikTok to getting less than 100 likes on each post. On top of it all, I was losing followers in droves. None of my old strategies was working. Until I found the problem.

In this week's episode, we're talking about the reason nobody is engaging with your content. And it's not what you think! It's not that you're irrelevant or that no one likes you anymore. It's just that over time, you started to make content for yourself, rather than other people. So, it's valuable content to you, but not for the audience you've created.

If this doesn't make sense, don't worry, I'm going to break it down in this week's episode of the Chingona Revolution podcast!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned:
Click here to watch the free training 3 Mistakes Keeping Your Content Invisible (and How to Fix Them) here!

Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Just a few months ago, I felt like giving up. I thought, "This is it! Time to throw in the towel and start looking for tech jobs again!" I was losing hundreds of followers a day, and I didn't know what to do about it. I almost gave up. But then I thought about my WHY.

Your why is what will help you keep moving forward. We know this! Our parents have crossed deserts, endured demeaning jobs, and put their children before themselves, all so that the next generation could have a better life. WE were their WHY. And now that we're in a better place, we can start thinking about our why, too.

In this week's episode, we're talking about what to do when you want to give up. Giving up is not an option. We (or at least most of my listeners) are Latina. We are resilient; it's literally in our blood. Now that that is established, how do we get back up after we've been kicked down? I think I figured it out. I've got the results, and I'm sharing them with you in this week's episode of the Chingona Revolution Podcast!

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned:
Purchase Man's Search for Meaning by Viktor Frankl here!

Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

The social media world is changing, and we all have to change with it! This isn't 2016 anymore. No one wants to see the perfect girl boss who never has any flaws. People want to see real people, with real problems and real solutions.

But that raises another question - how do I be vulnerable online without losing myself? How do I make a connection without being cringe? And how do I create content that builds trust if I'm not perfect? This week, we're going to take a look at Jessi Jeans 7-figure launch to answer all of these questions and more!

In this week's episode, we're talking about the lessons we can all learn from Jessi's 7-figure yap launch. That's right, Jessi Jean made 7-figures just by yapping to the camera and being vulnerable. That vulnerability of building in public is what connected her to her audience and created the foundation for such a successful launch!

Tune in to hear what she did right and what you can recreate in your own personal brand.

How to work with Erika:

Join the waitlist for the Magnetic Mastermind program here!

Join the waitlist for the Courage Driven Latina program here!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-your-marca

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.