Hot take: Everyone can benefit from a personal brand! Especially women of color. Whether you're an employee or a business owner, everyone needs to have a personal brand because only you know what the best parts of you are and how to market yourself. Your dreams come true when you believe in yourself, and personal branding gives you the framework to do just that.

Now, the idea of figuring out your personal brand may seem daunting, but it's really not. First of all, I am going to share my 3-step framework on how to identify your personal brand, so I've got you covered there. And secondly, because your personal brand is really just a blend of your It Factor and how you tell your personal story. People aren't looking for the most glamorous influencer to follow anymore. The people are looking to connect with real, authentic stories, and that includes your own.

In this week's episode, I'm going to help  you identify what stage of personal branding you're in. By using my proven 3-step framework, you'll be able to market yourself for a better promotion, attract more clients, and present yourself more authentically online. And, there's a special bonus available for my listeners for free! Tune in to this week's episode to learn how to identify your personal brand with my 3-step framework!

Resources Mentioned:
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Follow Erika on:
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Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Financial trauma is tricky - it's a nuanced conversation that plays a part in our everyday lives. And that's because money touches every part of our lives. Our families, businesses, and even we ourselves depend on money to a certain extent. So when you get that guilty feeling in your stomach that makes you refuse to look at your bank statements, it can feel overwhelming. That's why we called in a professional.

Alejandra Rojas is an entrepreneur, Forbes contributor, writer, and founder of Brown Way To Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. She is also the host of the Brown Way to Money Podcast. Alejandra provides a unique blend of financial expertise and trauma-informed coaching, empowering women of color to break free from limiting beliefs and create financial abundance. She delves into the emotional and psychological roots of money problems, helping women heal from past experiences and develop a healthier, empowered relationship with their finances.

In this week's episode, we're healing our financial trauma and talking about why Latinas struggle with money. It's time to break free of our financial trauma and take our power back. Alejandra is a trauma-informed money expert, so she knows exactly how to navigate the nuances of our financial trauma within Black and Brown communities. So if you've been wanting to let go of your guilt and anxiety about money, tune in to this week's episode to learn more!

Follow Alejandra on:

Website: https://brownwaytomoney.com

LinkedIn: https://www.linkedin.com/in/alejandrar2019/

IG: @alejandrarojas.money

The Money Experience Survey (open until December 19th): www.brownwaytomoney.com/survey

Alejandra's TEDx Talk, "3 Ways People Relate to Money" https://youtu.be/-Wy9IhVnkWY?si=oyc8TsuX2zNCCJD1

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

As we close out the year, we naturally start thinking about everything we've accomplished and everything we still need to work on. And if you didn't achieve all your goals, that's ok! That's what next year is for.

For now, let's organize our thoughts and reset our mindset. Because if you're anything like me, there comes a point when you're tired of hiding, and you're ready to be more visible. That's how I felt back in 2019, and now I have a successful business, a thriving podcast, and I've appeared on National television on multiple TV segments. It is possible, and you don't have to do it alone. Let's face our fears together!

In this week's episode, we're working through 10 questions to ask yourself before 2026. If you're tired of hiding and ready to be visible, pull out your journal and get ready to get reflective. We are entering the new year with clear minds and open hearts. Tune into this week's episode to kickstart the new year with 10 insightful journal prompts that will help your next courage project become a success.

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Check out our limited-time Black Friday Special for the Courage Driven Latina program!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.