Category Stagnation: Finding White Space | Getting Your Business Unstuck Pt. 1 | Tarick Gamay
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Category Stagnation: Finding White Space | Getting Your Business Unstuck Pt. 1 | Tarick Gamay
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A stalled product category will eventually kill your margins if you refuse to adapt. In episode 1 of the Getting Your Business Unstuck series, Tarick Gamay of DreamPak details transitioning a manufacturing pipeline when market demand shifts.
When DreamPak saw their liquid concentrate growth flatline, they abandoned their core philosophy to enter the dry powder format. Tarick breaks down the logistics of adding stick packs to an existing facility and the necessity of securing guaranteed retail commitments before buying new equipment. He unpacks how to compete directly with national brands by pushing unique flavor profiles and exploring multi-serve packaging options.
For private label operators facing plateaued legacy items, this episode provides a blueprint to retool production without sacrificing margins. Subscribe and share this video with a category manager rethinking their supplier partnerships. What is one legacy product in your lineup overdue for a format change?