What if the biggest part of your business... the one bringing in the most revenue... turns out to be one of the least profitable?

That's the money moment Derek Fredrickson, founder and CEO of The COO Solution, is working through right now. And he was honest enough to talk about it while he's still in the middle of it.

In this Cash Flow Confessions episode, Stephanie sits down with Derek, who has spent more than 16 years as a fractional COO helping companies grow and scale. He shares how he realized his highest revenue service line wasn't his most profitable one, and what it took to shift from chasing revenue to actually protecting profit. A big part of that? Something a lot of owners skip. He started tracking his own time to see where it was really going.

Derek also walks through the simple planning framework he uses to keep his business pointed in the right direction, why every number in your business needs an owner, and how he finally got out of his own way to free up his time and grow his margin.

If you've ever assumed your busiest, biggest revenue stream is your best one, or you've felt like you're stuck running the day to day instead of leading, this conversation will give you a clearer way to look at your numbers and your role in the business.

Real talk about cash flow, profit, and the difference between being busy and being profitable.

Learn more about Derek and take his free fractional COO quiz on his website: https://thecoosolution.com/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

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Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

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