Send us your thoughts

What makes a philanthropic story compelling to a donor? Drawing on More Partnership’s analysis of conversations with donors, Tim Johnson, Laura Phipps and Vérane Castelnau discuss what they have heard about the stories organisations tell when seeking philanthropic support.

They explore why clarity and distinctiveness matter, how organisations can establish credibility and demonstrate impact, and what makes a genuine case for why support is needed now. They also consider who should tell the story, how to pitch ambition at the right level, and why organisations don’t need to present themselves as the sole answer to a problem.

And they argue that a case for support should never be the finished conversation. It provides a starting point for listening to donors, understanding what matters to them and finding where their ambitions and the organisation’s meet.

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This episode is part of the More Partnership Podcast series - And More | In Conversation