Join host Aron Vaughan and the Cancer Playbook team as they discuss the origins and mission of the Cancer Playbook initiative, which was co-founded by Jim Gerencser after his son was diagnosed with cancer. The company focuses on using technology, data, and patient-reported outcomes to empower cancer patients and provide them with personalized "playbooks" to guide their treatment and recovery.

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Alex Rogers has spent the last decade turning the International Cannabis Business Conference into one of the most influential global gatherings in the industry. In this episode, he reflects on ICBC Berlin 2025, shares his views on market maturity, and explains why cultural nuance matters as much as regulation.

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Greg Tannor spent over 20 years in commercial real estate—most notably helping secure Tesla’s global flagship lease in NYC—before making a bold pivot into cannabis. In 2022, he co-founded FlowerHouse New York, where he now serves as CEO. In a major brand move, FlowerHouse recently partnered with NBA legend Carmelo Anthony to launch his personal cannabis brand, STAYME7O.

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Jay Sapovits, founder of Ink’d Stores, joins us to talk entrepreneurial pivots, cannabis merch that actually sticks, and why blockchain might just be the future of branding. From radio to private jets to high-end cannabis swag, Jay shares wild stories, sharp insights, and what he’s printing next.

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X-ray technology meets cannabis safety. In this episode, XRPure Founder Jeff Adams and Sales Manager Joseph Bancheri join host Aron Vaughan to unpack how their innovative decontamination process is changing the game for cultivators, processors, and consumers. Learn why clean cannabis igoes beyond compliance, offering a competitive advantage.

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We catch up with MariMed's new Chief Commercial Officer, Ryan Crandall, to get the scoop on the MSO's latest rollouts. Ryan offers advice on how to build a successful expansion strategy in an industry of complex regulations.

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With 4/20 fast approaching, Zach Santarsiero, CMO of CannaPlanners and Brendan McKee, Co-Founder and COO of Silver Therapeutics dive into what it takes to prepare for the cannabis industry’s biggest sales day of the year.

From cutting through the noise with data-driven marketing to managing inventory and staffing for a surge in demand, Zach and Brendan are here to share their playbook for a record-breaking 4/20.

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Aron Vaughan catches up with the host of "Planted with Sara Payan," covering various topics including her personal wellness journey, what inspired her to begin a podcast, legislation, and more.

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