Join us for the Season 4 finale of the Cannabiz Conversations Podcast, where host John sits down with Scott Verstaling from Humble Family Farms. In this episode, Scott shares his incredible journey from a casual cannabis consumer in San Diego to a passionate advocate for sun-grown cannabis in Humboldt County.

Discover how Scott's love for surfing and the vibrant cannabis culture of Northern California shaped his path, leading to the creation of Humble Family Farms—a collaborative platform that celebrates local farmers and their craft.

We dive deep into the differences between sun-grown and indoor cannabis, the importance of maintaining a positive mindset in the ever-evolving cannabis industry, and the significance of energy in both business and life. Scott also shares insights on the current state of cannabis regulations, the challenges faced by small farms, and the exciting future of Humble Family Farms as they gear up for harvest season.

Whether you're a cannabis enthusiast, a budding entrepreneur, or simply curious about the industry, this episode is packed with valuable insights and inspiration. Don't forget to like, subscribe, and hit the notification bell for more engaging conversations!

Topics Covered:

Scott's origin story and journey into cannabis

The impact of surfing on Scott's life and business

The sun-grown lifestyle and its benefits

Balancing founder life with personal well-being

Insights on cannabis regulations and industry challenges

Exciting future plans for Humble Family Farms

Special Thanks:
A big shoutout to GreenLane Communication for sponsoring this season! If you're looking for top-notch PR in the cannabis industry, check them out at GreenLaneCommunication.com.

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Welcome to Season 4 of the Cannabiz Conversation! In this episode, we dive deep into the intersection of the cannabis and automotive industries with our special guest, Will Read, CEO of Canna Planners.

Join us as we explore Will's origin story, his first encounters with cannabis, and how his experiences shaped the mission of Canna Planners. We discuss the challenges of marketing in the cannabis space, the importance of breaking stigma, and the unique hurdles that cannabis businesses face in advertising.

Will shares insights on the evolving landscape of digital marketing, the significance of data tracking, and how to create authentic connections with customers. We also touch on the recent news about Google ads for cannabis in Canada and the implications for the industry.

Whether you're a cannabis entrepreneur, a marketing professional, or just curious about the cannabis industry, this episode is packed with valuable insights and engaging conversation.

Don't forget to check out our sponsor, GreenLane Communications, for all your PR needs!

Timestamps:

00:00 - Introduction

00:39 - Will Reed's origin story

02:03 - The impact of DARE on perceptions of cannabis

05:41 - The mission of Canna Planners

09:12 - Marketing strategies in the cannabis industry

12:14 - The importance of data tracking

20:11 - Social media strategies for cannabis businesses

30:56 - Google ads for cannabis in Canada

40:01 - Closing thoughts

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Welcome to Season 4 of the Cannabiz Conversation! In this episode, host Sean sits down with Brendan McKee, COO of Silver Therapeutics, to discuss his journey in the cannabis industry, starting from his early experiences with the plant at just 12 years old to running a multi-state operation.

Brendan shares insights into the challenges and triumphs of navigating the cannabis landscape, including the importance of quality control, employee ownership, and the evolving regulatory environment. He emphasizes the significance of treating customers like patients and fostering a positive workplace culture.

Join us as we explore the future of Silver Therapeutics, the impact of market saturation, and the lessons learned from years in the cannabis business. Whether you're a cannabis enthusiast, an entrepreneur, or just curious about the industry, this episode is packed with valuable insights!

Topics Discussed:

Brennan's early relationship with cannabis

The journey of building Silver Therapeutics

Navigating regulatory challenges

The importance of quality control in cannabis retail

Employee ownership and company culture

Future plans for expansion into Minnesota

Don't forget to like, subscribe, and hit the notification bell for more episodes!

Sponsored by: GreenLane Communication - Your go-to PR firm in the cannabis space. Check them out at GreenLaneCommunication.com.

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