What makes a loyalty program worth using?

It's not just about earning points. It's about creating value that fits into everyday life while making every purchase work a little harder.

In this episode of Stacked, Jennifer LaForge sits down with Candice Troupe, SVP, Marketing & Partnerships at Scene+, to explore how one of Canada's fastest-growing loyalty programs transformed from a movie rewards program into a nationwide ecosystem serving more than 15 million members.

Drawing on more than 20 years of experience in loyalty, CRM, and customer marketing, Candice shares the strategy behind building meaningful partnerships, reducing customer friction, and creating experiences that go beyond transactions. She explains why the future of loyalty isn't simply offering more rewards, but creating emotional connections that keep members engaged long after they've redeemed their points.

Jennifer and Candice discuss the evolution of Scene+, the importance of coalition loyalty, how brands like Shell, Scotiabank, Rakuten, and other partners work together to deliver greater value, and why Canadians should rethink the way they use loyalty programs. They also dive into fraud prevention, digital transformation, customer engagement, and practical strategies anyone can use to maximize rewards by stacking points, cash back, and partner offers.

Whether you're a marketer, loyalty professional, retail leader, brand strategist, or simply someone who wants to get more value from every dollar you spend, this conversation offers an inside look at how modern loyalty programs are being built and where the industry is headed next.