Why does trying harder to lose weight after 40 never seem to work?

If you've gone all in on a diet, held it together for two weeks and then watched it fall apart, this video explains exactly why that keeps happening.

Submit your Get Unstuck form here and get some free personalised advice: https://ovr40.co/unstuck

I'm Chris, a health and fitness coach for the over 40s, and after 16 years of coaching men and women through this I can tell you it's almost never a willpower problem. It's a load management problem.

In this video I introduce a concept called the Being Arsed Muscle, the decision making muscle behind every health choice you make, and explain why it fails under heavy loads just like any other muscle would.

I cover why going all in on a diet always ends the same way, why two weeks of restriction followed by collapse isn't a character flaw but a predictable outcome, and how to figure out what your muscle can actually handle right now so you can build gradually toward the full picture without the inevitable crash.

If you've tried and failed to lose weight more than once, this one is worth watching before you try again.

Timestamps:
00:00 - My failed attempts to lose weight
01:08 - What worked to help me start losing weight
01:58 - Your Being Arsed Muscle in action
04:17 - How to start losing fat consistently after 40
06:12 - FInal note on fat loss after 40

Free habits and nutrition resources are here: https://ovr40.co/start

If you want personalised 1:1 support, drop me an email at chris@offacoach.com

#weightlossafter40 #over40health #habitbuilding

Get Unstuck Form: https://ovr40.co/unstuck

https://ovr40.co/BWS

Check out my Bulletproof Weeks System so you can learn how to eat right, train right and live right and get back in shape even when your life gets hectic: https://ovr40.co/BWS