Can You Negotiate a Franchise Deal? Rocco Fiorentino (CEO, Benetrends) & François-Xavier Awata (Lawyer, Osborne Clarke)
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Can You Negotiate a Franchise Deal? Rocco Fiorentino (CEO, Benetrends) & François-Xavier Awata (Lawyer, Osborne Clarke)
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🎙️ “The real question is: is this a good business for me?”
Rocco Fiorentino, CEO of Benetrends, and François-Xavier Awata, a lawyer at Osborne Clarke, join us to talk about what new franchisees need to know before signing their franchise agreement, and why reading the FDD is non-negotiable.
In this episode:
▪️ Why the first question isn’t “is this a good contract?” but “is this a good business for me?”
▪️ What to look for in the FDD: litigation, financial obligations, territory, and mutual obligations
▪️ Can you negotiate a franchise agreement? When it’s possible, and why 88 negotiating points is a red flag
▪️ How franchising is changing: multi-unit owners, system-wide concessions, and the end of “the contract is the contract”
🎤 On The Franchise Room, host Jack Monson sits down with founders, franchisors, investors, and industry experts to uncover the people, ideas, and business models shaping the franchise industry.
🎧 Press play and enjoy!
Got a question or a guest suggestion? Find us on social media @LExpress Franchise North America.
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