The NIL Hustle: How Cristian Baul Builds Athlete Brands & Partnerships
NIL has changed the game for student-athletes, but getting an opportunity is only part of the equation. What do athletes actually need to build something that lasts? 🏀🏈💰
This week on Can We Talk Sports, we sit down with Cristian Baul, founder of Halftime Hustle, to talk about the business behind Name, Image and Likeness.
Cristian breaks down how high school and college athletes can approach personal branding, partnerships and content marketing with a bigger picture in mind. We also get into what families need to understand as young athletes begin navigating opportunities, sponsorships and the business decisions that come with them.
We’re talking:
- Why an athlete’s brand matters before the deal arrives
- How NIL partnerships and brand relationships work
- The role content plays in creating opportunities
- What parents and families should know
- How athletes can think beyond the quick check and toward long-term opportunities
Plus, Big Momma’s wisdom, our rapid-fire NIL Hustle Game, and plenty of conversation along the way. 🎙️
Because NIL isn’t just about getting paid. It’s about learning how to turn your name, image and likeness into something you can build on.
Can We Talk Sports? We got something to say.