Can Storytelling Be Business Strategy?: Branding, Big Ideas, and the Art of Communication
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Can Storytelling Be Business Strategy?: Branding, Big Ideas, and the Art of Communication
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This week, Crossroads co-hosts Dr. David Tully and Deema Maghalseh welcome Dana Alhanbali, writer, entrepreneur, and founder of Bark & Berg.
In a world shaped by AI, endless content, and constantly shifting audiences, we explore how storytelling has evolved beyond entertainment to become a powerful tool for branding, communication, and building ideas. From creative strategy and original IPs to the collaborative energy of writers’ rooms, Dana shares how stories can shape businesses, connect teams, and turn concepts into something with real impact.
We also dive into the fine art of pitching, not simply as a way of selling, but as the ability to communicate ideas clearly enough to make others believe in them. Together, we discuss the balance between creativity and entrepreneurship, and why storytelling may be one of the most valuable business tools of our time.