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Can Brian Niccol turn Starbucks around?

Can Brian Niccol turn Starbucks around?

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 Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus. Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

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