In this episode of The Generalists, we sit down with Greg Armshaw, Enterprise Commercial Lead at Secret Sauce - the AI platform spun out of Singapore game studio We Are Mighty (formerly Mighty Bear Games). Greg explains how years of building AI-powered creative workflows for game development became an enterprise platform helping brands generate consistent, on-brand marketing at scale.

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The conversation goes beyond AI tools. We explore why consistency is still AI's biggest challenge, why successful AI users need to be opinionated about outcomes, what it takes to build a global AI company from Singapore, and why generalists may become even more valuable in the AI era.

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What you'll learn:

- How Secret Sauce evolved from Mighty Bear's internal AI workflows

- Why AI-generated content still struggles with brand consistency

- The difference between using ChatGPT and building an AI-native creative platform

- How marketers can produce hundreds of brand assets without growing their teams

- Why enterprise and consumer AI products can share the same core platform

- Lessons from taking an AI startup global from Singapore

- Why the best AI users know exactly what outcome they're aiming for

- How AI is empowering small businesses, from butter brands to pizza restaurants

- Why Greg believes generalists become more valuable, not less, in the AI era

- Singapore's opportunity to become Asia's AI hub

Hosts:

Michael Smith Jr.: https://www.linkedin.com/in/smittysgp/

Raz Kotler: https://www.linkedin.com/in/razkotler/

Guest:

https://www.linkedin.com/in/gregarmshaw/

#AIContent #BrandConsistency #AIforBusiness