Campaign Chemistry: FCB New York's Emma Armstrong
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Campaign Chemistry: FCB New York's Emma Armstrong
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In this conversation, Armstrong discusses her journey at FCB New York over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry.
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