Campaign Chemistry: Cole Haan’s Krissie Millan
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Campaign Chemistry: Cole Haan’s Krissie Millan
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In this episode of Campaign Chemistry, Cole Haan CMO and head of digital Krissie Millan explores a central challenge for heritage brands: honoring decades of craftsmanship while keeping pace with changing consumer expectations.
From running a Tumblr account for Tiffany & Co. to enlisting celebrities to promote functional water, Millan traces the career journey that led her to Cole Haan and shares what it takes to steward an established brand in today’s tech landscape.
We explore the fine line between retail tech innovation and consumer fatigue as Millan reveals how Cole Haan pairs its heritage with social-first campaigns to deliver value beyond price alone.
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