Campaign Chemistry: Agency of the Year and a soda soap opera
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Campaign Chemistry: Agency of the Year and a soda soap opera
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The advertising industry is undergoing a massive shift—one where legacy relationships are fading and consumer expectations are changing. In this episode of Campaign Chemistry, the team dives straight into the latest industry drama surrounding PepsiCo’s sudden agency shift and what it signals for the competitive landscape against rival Coca-Cola.
Editors Emmy Liederman, Jameson Fleming and Cecilia Garzella unpack the rising tide of brand controversies, exploring why missing diverse perspectives inside creative rooms leads to costly missteps. Plus, a look into the evolving Agency of the Year awards and why CMO-led judging shifts the focus onto measurable business impact.
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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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