Frank Schneider just dropped the framework that's rewiring how I think about business. It's called "Old Game New Game" and it's the difference between fighting for attention in a crowded market versus leading people through a necessary shift they're already feeling.

This isn't about creating fake urgency. This is about recognizing real shifts happening in your industry and positioning yourself as the guide people desperately need.

What You'll Learn:

• Why most businesses are stuck selling features when they should be selling movements
• The 4 ingredients every powerful market shift needs (missing even one kills the urgency)
• How Slack, Airbnb, and Duolingo used this framework to make competitors irrelevant
• The exact copy frameworks to rewrite your homepage, emails, and pitch deck
• How I'm applying this to Calm & Colorful's mission (spoiler: we're not just teaching parenting tools)

Your Next Steps: Test "old way vs new way" language in your next social post and watch what happens to engagement.

A Note About This Content: What I share here is simply my personal journey, reflections, and takeaways from the One Day MBA program where I'm learning to rebuild my business from the inside out. The lessons I discuss from Frank's sessions aren't a substitute for actually being in the program. Think of this podcast as my unfiltered notebook - shared in hopes that it sparks ideas, encouragement, and support for your own business path.

Ready to stop competing and start leading? Let's dive in.

Get the tools to turn your family's big emotions into connection moments: www.calmandcolorful.com

Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?

That's exactly where I'm at this week.

In this unfiltered voice note, I'm sharing:

My scattered collection of current offers (4 books, 4 courses, coaching, and more)

The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support apps

Why I love community SO much but the limiting beliefs keep me from fully diving in

The limiting belief screaming loudest right now: "Are you even capable?"

How One Day MBA is going to help me pick THE one offer families actually want

This episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.

Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all.

• Follow along on my One Day MBA journey
• Share this episode if it resonated with your beautiful soul
• Leave a review - it helps other beautiful humans find us!
• Check out www.calmandcolorful.com

What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. This is not professional business or financial advice, just one beautiful human figuring it out one day at a time.

Unfiltered. Unedited. Just real.

Keywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business

Real talk time, beautiful human.

Ever feel like you're drowning in your own good ideas? Like you have SO many dreams for your business but you're stuck in what I'm calling "the confusion state"?

That's exactly where I'm at this week.

In this unfiltered voice note, I'm sharing:

My scattered collection of current offers (4 books, 4 courses, coaching, and more)

The parking lot list of BIG dreams - from amusement parks that teach coping skills to massive family retreats to peer-to-peer parent support apps

Why I love community SO much but the limiting beliefs keep me from fully diving in

The limiting belief screaming loudest right now: "Are you even capable?"

How One Day MBA is going to help me pick THE one offer families actually want

This episode is messy. It's real. It's me in the thick of entrepreneurial overwhelm with a baby on my hip and dreams bigger than my current capacity feels.

Perfect for: Beautiful humans building businesses who crave both strategy and softness, anyone stuck choosing between good ideas, and souls who need to know they're not alone in the beautiful chaos of it all.

Remember: This is my unfiltered notebook shared in hopes it sparks encouragement for your own journey. Not a substitute for actual business programs, just one beautiful human figuring it out one day at a time.

Unfiltered. Unedited. Just real.

Keywords: entrepreneur, business overwhelm, too many ideas, limiting beliefs, emotional regulation for families, business confusion, One Day MBA journey, entrepreneurial struggles, small business

This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful.

Len taught us the Van Westendorp Price Sensitivity Method - a 50-year-old framework that uses just four simple questions to find your optimal price point. No more guessing, no more pricing from fear, no more copying competitors.

But here's the real breakthrough: I finally understand that underpricing isn't humble or generous - it's actually telling your customers that your work isn't valuable. And that hit me hard.

If you've been struggling with pricing your services, afraid to charge what you're worth, or stuck in that impossible middle of not wanting to price people out but also not wanting to undervalue your work - this episode is for you.

I'm sharing my exact action plan for implementing this method, the "money leaks" that eat your profits, and why this one workshop might change everything about how I price Calm & Colorful 2.0.

Next episode: I'm sharing my actual survey results and what happens when I test these new price points in the real world.

Key Takeaways:

• Your price tells a story about your product quality before customers even try it
• The Van Westendorp method: 4 questions that find your optimal price point
• Why pricing from fear (both directions) sabotages your business
• The hidden costs that eat your profit margins

Resources mentioned: Van Westendorp survey templates, Survey Monkey, pricing analysis tools

This podcast documents my real-time journey through the One Day MBA program as I rebuild my business from the inside out. Unfiltered, unedited, one breakthrough at a time.

Explore more about Calm & Colorful: www.calmandcolorful.com

In this episode, I'm sharing my unfiltered notes from an incredible One Day MBA mentor session that completely shifted how I think about my business.

We dive into a framework for identifying real market opportunities (hint: if you think you have no competitors, you haven't researched enough!) and the game-changing 5-experiment rule that has me testing and learning faster than ever before.

My biggest takeaways:

• The 4-step framework for finding market opportunities that actually matter
• Why you need to contact founders who FAILED in your space (this was genius!)
• How to run 5 simple experiments every week to grow your business
• The million-dollar lessons from a mentor who sold his first business for pennies
• Creative market research strategies you can implement today
• 
  

This is my real-time learning journey through the One Day MBA program - unfiltered, unedited, and full of actionable strategies I'm implementing right now in my business.

If you're ready to stop perfecting and start experimenting, this episode is for you.

I invite you to pick one experiment from this episode and try it this week. You've got this!

Explore more at www.calmandcolorful.com

In this month’s diary entry, I share my takeaways from a community workshop with Jordyn Bonds, who once helped scale a company from $40M in monthly revenue… to zero just 18 months later.

We’ll talk about why product-market fit isn’t forever, how to spot a true “broken leg problem,” and why repeatable wins matter more than lucky breaks. Plus, I’ll share how these lessons apply directly to Calm & Colorful 2.0 as I grow through the One Day MBA.

Action step for you: Look at your last big win — then ask, what made this work, and how can I repeat it 10 more times?

Explore Calm & Colorful tools for families: www.calmandcolorful.com

This week I joined a One Day community event on The Seven Pillars of the Founder’s Code hosted by Marki Shkreli — and it gave me the clarity I needed to anchor Calm & Colorful 2.0.

In this episode, I share my biggest takeaways:

• Founder First — always wearing my founder hat, even at Starbucks.
• Excellence Without Pause — making excellence the baseline, not the exception.
• Expertise — choosing collaboration over competition and getting in the room with other experts.

I’ll also walk you through my new plan for Calm & Colorful: my founder code, my three non-negotiables, and how I’m mapping my first 100 families.

Because when founders live their values at scale, they don’t just build businesses — they build legacies.

Explore Calm & Colorful tools for families: www.calmandcolorful.com

Jessica shares the very first monthly recap of her One Day MBA journey, documenting where Calm & Colorful stands today and what August 2025 brought to her business and life. In this kickoff reflection, she outlines the current products in her suite, celebrates the decision to officially enroll in the One Day MBA, and dives into early wins like connecting with fellow students, reading The Mom Test, hosting her first customer conversations, and even birthing this podcast itself.

She also opens up about real-life moments of entrepreneurship while parenting, her revenue and social metrics snapshot, and the lessons she’s already carrying forward—like slowing down, testing before polishing, and trusting the process. Looking ahead, Jessica sets intentions for September while grounding into her core principles: clarity over speed, conversations over assumptions, and trusting that Calm & Colorful 2.0 will unfold with steady momentum.

Explore Calm & Colorful tools for families: www.calmandcolorful.com