In this raw and very real episode, I share what happened after the vendor event that left me crying, doubting everything, and wondering if I was even cut out for this whole “founder” life. Spoiler: I learned SO much more than I expected.

I take you inside my debrief with my mentor, Heather, where we broke down not just what happened at the event, but also the emotions behind it — why I cried, why it felt so heavy, and what those feelings were actually trying to tell me.

We talk about the big messaging mistake (aka: having a toddler business with zero signs that said “toddlers”), why my QR form flopped, the behind-the-scenes mom moments (hi, Corbin crying at nap time), and how all of this was actually data… not failure.

And then, the twist: when we added up everything that did work, we realized this event was actually a huge success — just not in the magical, cinematic way I imagined.

Heather even got chills during part of our conversation (which definitely made me feel less like a disaster and more like a real founder learning in real time).

If you’ve ever had something go “wrong” and immediately made it mean something about YOU… this episode is going to feel like a hug, a pep talk, and a reset button all in one.

This is the messy middle of entrepreneurship — and honestly, it’s where the real growth happens.