It's time to diversify your income, so let’s talk through 5 passive and active ways to do so. By diversifying your income, you’re able to relieve the stress that comes in your business during slower seasons by building revenue streams outside of your primary offering! In this episode, I’ll be giving you passive and active revenue opportunities in your business.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

In This Episode You'll:

1. Explore both passive and active income streams.
2. Embrace your role as a content creator and educator.
3. Strategically implement revenue streams that serve you.
4. Build a community with purpose.

Find it quickly:

2:22 - Diversify Your Income 2023 with These 5 Steps

4:08 - 1. Embrace a Content Creator Role

5:44 - 2. Grow Your Email List

7:15 - 3. Add Affiliate Marketing to Your Strategy

9:18 - 4. Create a Digital Course or Download

10:57 - 5. Consult or Mentor

12:10 - Bonus: Build a Community

Mentioned in This Episode:

Part 1: How to Get Started with an Email List

Part 2: Email Marketing for Photographers

Episode 4

The Affiliate Marketing Jumpstart Guide

Kajabi

Episode 28

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

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After 13 years in business, what if your marketing just stops working? That’s exactly what happened to my coaching client Amanda, who reached out to me to help her discover her business blind spots. In today’s episode, I’m sharing the 3 blind spots we uncovered, and how we corrected them to get Amanda’s business back on track.

In This Episode You’ll:

1. Uncover Amanda’s 3 biggest blind spots
2. Learn what tweaks we made to correct the blind spots
3. Hear what changed the most in Amanda’s business as a result

Find it quickly:

Branding blindspot (8:02)

Marketing blindspot (13:17)

CEO blindspot (16:00)

Mentioned in this Episode:

Coaching: joymichelle.co/coaching

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your affiliate marketing business back on track.

In This Episode You'll:

1. Learn the five most common mistakes that I see with affiliate marketing
2. Learn simple fixes to getting back on track with your affiliate marketing

Find it quickly:

1:56 - You’re not aware of the possibilities

3:37 - Posting your affiliate link only one time

4:54 - Thinking that you have to be an influencer

6:48 - Picking the wrong programs

9:24 - Lack of organization around affiliate opportunities

Links:

Affiliate Course Waitlist: joymichelle.co/affiliate-course

The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Ep 133: Affiliate Marketing for Photographers: Where to Start and What to Promote

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if the thing you've been calling a business pivot is actually a realignment? It might be time for your business to pivot. It feels like everyone is pivoting right now: new offers, new audiences, or even an entirely new business.

If you've been watching other entrepreneurs make big changes, you might be wondering if it's your turn, too. After 13 years of entrepreneurship and several pivots of my own, I've learned that feeling restless in your business doesn't always mean you need to start something new. Sometimes, you just need to change the way your business fits into your life. In this episode, I'm walking you through my five-question framework to help you determine whether it's time for a true business pivot, a smaller realignment, or simply more support in your current season.

In This Episode You’ll:

1. Decide whether your business needs re-alignment or a pivot
2. Identify where your business needs an adjustment
3. Learn the 5 steps that I use to help myself and my clients when something needs to change

Find it quickly:

Who (6:08)

What (8:18)

When (12:25)

Where (15:00)

Why (16:47)

Mentioned in this Episode:

1:1 Accelerator Coaching: joymichelle.co/coaching

Affiliate Boss: joymichelle.co/affiliate-boss

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

It's not that you hate your business—you might have just outgrown it. This week, I’m sharing a deeply honest conversation inspired by a Voxer message from one of my clients who realized that she no longer wants her current business to be her reality five years from now. If you’ve ever felt disconnected from your own work or unsure how to pivot, this episode is for you.

I walk you through the first three steps to take when you realize it’s time to make a shift—without throwing everything away or burning out. Whether you're staring down a total reinvention or a subtle shift, this episode will help you ground your pivot with clarity and direction.

In this episode:

• How to determine if your pivot is a tweak or a total overhaul
• Why understanding your income dependency is essential before making moves
• The role of support and accountability when everything feels uncertain

Find It Quickly

02:11 - Welcome to Pivoting School 101

04:28 - Step 1: Establishing the Nature of Your Pivot

05:50 - Step 2: Assessing Income Dependency

08:12 - Step 3: Seeking Support and Accountability

10:00 - Client Success Story: From Weddings to Dog Photography

Mentioned in this Episode

Accelerator Coaching

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better?

The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move.

Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more.

In this Episode:

• Why diversification is a power move, not a pivot
• The difference between reactive and strategic income expansion
• How to expand beyond client work without losing your identity or burning everything down

Find It Quickly:

00:00 - Why diversifying your income can feel uncomfortable (and totally normal)

02:16 - Wanting more money ≠ falling out of love with photography

07:11 - How one income stream can quietly drain your creativity

13:31 - Protecting your energy, boundaries, and joy

20:11 - Aligned ways photographers can diversify without burning out

26:46 - Seeing diversification as growth, not quitting

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

I know the feeling: bookings are slow, inquiries aren’t converting, and business just feels down. You start to wonder, now what? Should you create a new offer or even make a major pivot? It’s easy to start spiraling. In today’s episode, I’m hoping to meet you mid-spiral and pull you out.

In This Episode You’ll:

1. Recognize what I call the “seven-year itch” in business
2. Get my pep talk on how to stop spiraling
3. Learn where in your business you might need to pivot

Find it quickly:

The seven-year itch (2:13)

You need someone to sort through it with you (5:39)

Be open about the pieces that don’t work anymore (10:01)

It might be time to pivot (10:55)

Mentioned in this Episode:

Episode 185: Ambition Is A Trap Keeping You Stuck: podcasts.apple.com/us/podcast/185-ambition-is-a-trap-keeping-you-stuck

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today's episode, I'm sharing how you can position yourself as a brand of authority and credibility.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

1. Explore building a visibility plan.
2. Understand brand authority.
3. Take three steps to building brand authority.

Find it quickly:

2:17 - Two Key Factors of an In-Demand Brand

4:08 - Three Ways to Build Your Brand Authority Online

4:38 - #1: Decide what you want your brand to be remembered and known for.

5:55 - #2: Build brand authority through your brand visuals.

7:30 - #3: Build social proof for your brand authority.

More ways to connect:

JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Are you ready for one-on-one support in your business? Let's work together to grow a business that you love, without taking away from the people you love. Let's chat on a free consultation call!

Book now: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!