What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream?

If you’ve been craving more freedom, more flexibility, and more stability in your business, but you’re worried about how long it will take or how much it will demand from you—this conversation is for you.

Listen in as I share why I don’t believe it should take years to see results, how mindset and decision-making dramatically impact your timeline, and the two foundational moves that will speed up your success.

Find It Quickly:

00:00 - Diversifying your revenue streams doesn’t have to be hard.

2:12 - It doesn’t take long to see results.

3:57 - The effort is worth the outcome.

5:56 - The timeline is up to you.

6:48 - Build trust with your audience.

8:11 - Build your authority.

10:17 - Your business is like a car.

Mentioned in this Episode:

Brand authority blueprint: https://learn.joymichellephotography.com/Brand-authority

Brand Authority Series:

Episode 36: How to Become Seen as the Go-To Expert At What You Do: joymichelle.co/go-to-expert

Episode 37: Your Brand Messaging: joymichelle.co/your-brand-messaging

Episode 38: What Your Visual Brand is Telling Your Audience: joymichelle.co/your-visual-brand

Episode 39: How to Create Social Proof in Your Business: joymichelle.co/how-to-create-social-proof

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I streamlined my schedule while working just 20 hours per week for better time management and work life balance.

In This Episode You'll:

1. Understand the productivity of parenthood.
2. Find out the 7 ways I streamlined my productivity.
3. Explore the tools I use for productivity.

Find it quickly:
0:53 - Embracing Part-Time Entrepreneurship
2:27 - Maximizing Efficiency: A Personal Journey
4:29 - Seven Strategies for a Streamlined Schedule
4:38 - 1: Theme Days
7:44 - 2: No Call Days
9:32 - 3: Content Creation Days/Blocks
10:35 - 4: Selling and income producing activities
13:15 - 5: Outsourcing
13:15 - 6: Knowing When to Wait on Projects
16:15- 7: Saying “No” A Lot
19:04 Time-Saving Tools for Busy Entrepreneurs
23:21 Wrapping Up and How to Stay Connected

Mentioned in this Episode:
102: Ask Joy: Team Building, Delegation, & Running Multiple Brands
Toggle
Time Cube
Honeybook - Get 50% off!

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

When you run a service-based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountability in your business.

In This Episode You'll:

1. Explore revenue diversification.
2. Learn about potential revenue streams.
3. Hear common obstacles you may face.

Find it quickly:
01:36 - Challenges of a Seasonal Photography Business
02:20 - Financial Stability and Diversification
02:46 - Personal Experience
05:41 - Leveraging Your Brand for Additional Revenue
06:45 - Diversifying Without Abandoning Core Services
07:20 - Common Obstacles to Creating New Revenue Streams
07:44 - Overcoming Stagnation in Your Business
08:18 - Acknowledging the Challenges of Diversification
09:49 - Building Accountability for Success
10:38 - Resources for Diversification

Mentioned in this Episode:
Episode 75: Affiliate Marketing for Content Creators
Episode 74: Growing Beyond Services: Diversifying Revenue Streams
joymichelle.co/coaching

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of growing my business to become a business coach with diversified income.

This episode originally aired on February 17, 2025.

In This Episode You'll:

1. Get my story of adding additional streams of income to my business
2. Hear about the three distinct shifts that needed to happen in my business
3. Learn how affiliate marketing has changed the game for me as a business owner

Today’s episode is brought to you by my Affiliate Marketing Jumpstart Guide. I’ve developed an affiliate marketing strategy that has brought me freedom in my business and I’m sharing this strategy in my free guide!

Find it quickly:

3:16 - The shift in my heart and mind

5:17 - The books that helped me to shift

5:57 - The shift in my content

9:43 - The shift in my offers

16:45 - The power of affiliate marketing

Mentioned in this Episode:

Ep 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started

The Affiliate Marketing Jumpstart Guide: joymichellephotography.com/affiliate-marketing

Read the full show notes from today’s episode HERE.

More ways to connect:

Joy Michelle Website: joymichelle.co

Joy Michelle Instagram: instagram.com/joyymichelle

Joy Michelle Facebook: facebook.com/joymichellephotography

Joy Michelle Coaching: joymichelle.co/coaching

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better?

The truth is, wanting to diversify your income isn’t a sign that you're falling out of love with your photography business. It’s the next evolution of it. If you're a photographer who has reached mastery in your craft and built a stable, respected brand, then adding new revenue streams isn’t a pivot—it’s a power move.

Let’s talk about what happens after you "make it." Your calendar is full. Your pricing is solid. Your work is consistent. Clients are raving, and from the outside, everything looks perfect. And yet, there’s this quiet nudge that maybe you’re meant for something more.

In this Episode:

• Why diversification is a power move, not a pivot
• The difference between reactive and strategic income expansion
• How to expand beyond client work without losing your identity or burning everything down

Find It Quickly:

00:00 - Why diversifying your income can feel uncomfortable (and totally normal)

02:16 - Wanting more money ≠ falling out of love with photography

07:11 - How one income stream can quietly drain your creativity

13:31 - Protecting your energy, boundaries, and joy

20:11 - Aligned ways photographers can diversify without burning out

26:46 - Seeing diversification as growth, not quitting

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

Every day in business and life, we make hundreds of decisions, both big and small. If you’ve ever wondered how to choose what truly matters when everything feels important, this episode is for you. I’m unpacking exactly how I make choices in my business and life from a place of clarity, confidence, and alignment (without burnout or guilt).

Today’s episode was inspired by an audience question about how to decide what to say yes to when so many things feel worthy of our attention. I walk through the internal process I use, from defining priorities and identifying seasons to journaling, praying, and even sleeping on decisions before choosing. I share personal stories about opportunities I passed on because they weren’t aligned with where I was going or the season I was in, and how those choices shaped who I’m becoming.

In this Episode:

• Explore a framework for choosing what truly matters
• Hear questions to ask yourself before saying yes
• A mindset shift that removes perfection and replaces it with direction

Find It Quickly

• 0:59 - Listener's Question: What to Focus On?
• 02:52 - Personal Stories: Making Tough Choices
• 07:30 - Defining Priorities and Values
• 19:19 - Practical Steps for Decision Making

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re booked, busy, and still not seeing the income you want, It’s time to pause and take a closer look at your business. In today’s episode, we’re taking you on a guided audit to help you identify what’s working, what’s not, and where small shifts could make the biggest difference. We’ll look at the core areas of your business so you can focus your time and energy on what actually moves the needle in this next season.

In this episode:

• The #1 revenue mistake I see creatives make and how to fix it
• Why leads aren’t converting (and what to audit in your content)
• The invisible systems draining your energy and time

In this Episode:

• 0:00 - Welcome to your 2026 guided business audit!
• 1:27 - You’re doing a lot right, but…
• 3:23 - Your revenue check
• 5:44 - Go to where your leads and client flow point you
• 6:56 - Where and how are you showing up
• 10:26 - Build clarity around your packages
• 13:43 - Don’t ignore your systems and processes.
• 17:58 - What discoveries have you made in your business?

Mentioned in this Episode:

• 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started: joymichelle.co/photographer-multiple-income-streams
• 160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer): joymichelle.co/3-revenue-streams-2026
• 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire: joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire
• 53: 10 Tips for Using Instagram Stories to Attract Clients and Grow Your Small Business: https://joymichelle.co/10-tips-for-instagram-stories/
• 131: 7 Content Ideas to Boost Your Visibility & Brand Authority: https://joymichelle.co/7-content-ideas-visibility/
• HoneyBook: joymichelle.co/honeybook
• Notion: joymichelle.co/notion

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you've ever said, “I just need more visibility,” this episode is for you. What if your problem isn’t in your reach, but instead it’s what happens after someone reaches out?

You don’t just need more eyeballs on your brand. You need a process that converts the eyeballs into bookings. In this episode, we're talking about the invisible sales leak that could be quietly costing you thousands in lost revenue and how to fix it today.

Find It Quickly

• 2:53 - The five reasons a sales leak happens
• 3:11 - Reason #1: Response time is too long
• 4:00 - Reason #2: A meh response
• 4:26 - Reason #3: There is no nurture sequence or follow up
• 5:09 - Reason #4: No call to action
• 5:58 - Reason #5: Lack of personalization
• 7:29 - The prompts to seal your sales leak
• 8:19 - The three step fix to keeping your leads warm and booking them
• 10:44 - Here’s how you sharing your pricing
• 11:42 - Always respond to questions

Mentioned in this Episode:

• The Knot
• Episode 163: 5 Questions I Would Ask You If I Were Your Business Coach
• @joyymichelle

More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>