In this milestone 10th episode of Called to Action, Janet Mesh, host & CEO of the show, and Tucker Delaney-Winn, co-host and Growth Marketing Lead at Aimtal, dive deep to discuss and reveal the importance of thought leadership content in B2B marketing and how to achieve AI authority ranking online.

High-quality thought leadership is a powerful approach to engage hidden buyers in B2B buying committees — folks who actively seek content that offers fresh insights and challenges assumptions, often more so than traditional marketing materials. It’s important that the content is delivered in a human, approachable, and visually engaging format. AI-powered "answer engines" also prioritize human authority and diverse content distribution across multiple channels.

In this episode, you’ll get actionable insights on:

🕵🏼‍♂️ The hidden buyers in your B2B buying cycle: Learn about the often-overlooked internal stakeholders (finance, legal, procurement) who significantly influence B2B purchasing decisions, with 55% using thought leadership for vetting.

🧠 The power of quality thought leadership: High-quality thought leadership is proven to be more effective than traditional marketing or product information in influencing B2B leaders

🤳🏾 The most optimal content formats to create: Prioritize quick, bite-sized, human-toned content, especially video, which is 3x more likely to be cited in Google AI overviews and drives 1200% higher engagement

🎯 How to position your content for AIO and LLMO ranking: Master the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and learn why you need to distribute content across multiple trusted channels (LinkedIn, YouTube, Reddit) in order to fuel Large Language Models (LLMs) and enhance brand visibility

💬 Connect with Aimtal on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

In this episode of Called to Action, Aimtal’s CEO Janet Mesh and co-host Tucker sit down with LinkedIn Ads expert AJ Wilcox — founder of B2Linked and host of the LinkedIn Ads Show podcast. Together, they unveil a powerhouse of strategies to supercharge your LinkedIn advertising efforts.
Whether you’re looking to build brand awareness, influence a growing B2B buying committee, or level up your thought leadership game, this episode has something for every marketer looking to make an impact.
What you’ll learn in this episode:
✔️ The proven 3-stage LinkedIn Ads funnel that turns impressions into pipeline
✔️ How to win over today’s complex B2B buying committees with tailored ad strategies
✔️ Why thought leadership isn’t optional and how to balance personal and brand content
✔️ Real-world ad performance insights from campaigns with Cisco’s Outshift
✔️ Tips for building trust, staying top-of-mind, and aligning paid and organic efforts

📝 LinkedIn Study: Building Brand Trust in an Era of Innovation: https://business.linkedin.com/marketi...
🚨 Bonus: AJ and Tucker sip on three of AJ’s favorite root beers throughout the episode. Grab a bottle and play along!

💬 Connect with Aimtal on social media: ➡️ LinkedIn: / aimtal ➡️ Instagram: / aimtal_co ➡️ Blog: https://www.aimtal.com/blog
💬 Connect with AJ Wilcox: ➡️ LinkedIn: / wilcoxaj ➡️ Website: https://b2linked.com/

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action?

✔️ Why customer stories build trust and accelerate decision-making

✔️ How to repurpose a single story into a full-funnel, multichannel campaign

✔️ Tips for running a customer webinar that becomes your marketing engine

✔️ What to do if you don’t have customer stories yet

✔️ How thought leadership from your customers and team boosts visibility

Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

💬 Connect with us on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories

When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points.

In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tucker, break down the essentials of effective brand messaging, brand values, and overall brand positioning and how important this foundation is to establishing trust with your audience.

What will you learn in this episode of Called To Action?

✔️ Why brand trust is at an all-time low & how to fix it

✔️The impact of cultural and economic shifts on consumer behavior

✔️How to create emotionally compelling brand messaging

✔️ The fine line between AI-powered personalization and losing human connection

✔️Aimtal’s proven methodology for creating powerful messaging frameworks

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Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯

Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shifts—and share their bold predictions for the year ahead.

Learn how AI and automation are reshaping B2B marketing, the growing importance of personalized video content, and the strategies you need to future-proof your marketing campaigns. 🌟

💡 Key takeaways:

Top marketing wins and lessons from 2024

AI-powered tools and their impact on B2B strategies

How to optimize your content for better engagement in 2025

Predictions for the future of SEO, video, and audience interaction

Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

In this episode of Called to Action, we're diving deep into the future of content and SEO!

Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl, and Frontiers in Psychology.

They'll reveal how to adjust your content strategy in the age of AI, emphasizing the importance of diversification to stay visible and reach your audience. Plus, discover why investing in video is crucial and how to integrate it effectively across your content and channels.

Finally, learn why truly understanding your audience is more critical than ever to ensure you're creating valuable and relevant content that resonates. Don't miss these valuable insights – take action to adapt your content strategy for the future!

Want to learn how to build a killer video marketing strategy? Check out episode 3 of Called to Action!

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨

Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more.

Plus, discover when and how to leverage automation within the HubSpot platform for maximum efficiency without sacrificing creativity and visibility. Don't miss these valuable insights and take action to incorporate them into your marketing programs and platform.
Need support? We’re a HubSpot Solutions Partner and can help transform your #RevOps: https://www.aimtal.com/service/revops-marketing-operations

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/
➡️ LinkedIn: https://www.linkedin.com/company/aimtal/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog

“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work.

From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all.

You've been called to action.

💬 Connect with us on social media:

➡️ LinkedIn:https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog