For years, the “Mr. Potato Head” theory of drinks was accepted by bartenders to create new cocktails and memorize recipes. But until the release of Cocktail Theory, by Dr. Kevin Petersen, no one had taken the time to prove it, and now, Cocktail Theory is reshaping how bartenders are designing drinks. Today, Eli talks with Kevin about his diverse background and how it informs cocktail creation; the Mr. Potato Head theory of cocktails; the core concepts of the book; and much more.

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Zerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and manufacturing; comparisons between the Zerno Z1 and the new Z2; and more.

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While the overall category of craft beer is currently experiencing a decline, the Burlington, Vermont craft beer maker, Zero Gravity Beer, is thriving. How? To find out, Eli talked with Zero Gravity’s Christopher Costello about the keys to Zero Gravity Beers’ success; what has evolved and what’s stayed the same for them over these 20 years; the current state of New England brewing; and more.

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Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.

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Zero Gravity Beer

Zero Gravity Community

TOPICS & TIMES:

Zero Gravity Background (1:50)

Farm House Model (11:52)

Production Facility (14:22)

Adapting to High Growth (19:26)

State of the Union: East Coast Beer (25:04)

Terroir & Beer (30:34)

3rd Place Space & Community (34:44)

The Hummingbird Logo & ‘Listers’ (38:33)

Caribbean Beer Dinner (41:06)

The N/A Category (44:12)

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