CEO at Publicis Connected Media UK: What It REALLY Takes to Run a 4,000-Person Business
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About Niel Bornman
Niel Bornman is CEO of Publicis Connected Media UK, leading more than 4,000 people across the business. With almost three decades of experience, he is passionate about growth, leadership, adaptability and helping the next generation build careers in marketing.
About Publicis Connected Media UK
Publicis Connected Media UK brings together media, data, technology and marketing expertise to help brands connect with people and grow. Its teams work across areas including media investment, creators, search, AI and emerging technology.
Chapters
0:00 Introduction
1:51 Meet Niel Bornman
2:17 Adapting to British Workplace Culture
3:55 Why Feedback Is Essential for Career Growth
5:16 Every Meeting Is an Interview for Your Next Job
5:42 Building Your Personal Brand and Reputation
6:34 What Makes a Great Leader?
7:34 Why Rapid Adaptability Is a Future Skill
8:01 How to Embrace Change and Develop a Growth Mindset
9:20 What Niel Learnt From Two Very Different Bosses
10:42 The Career Mistake Niel Never Made Again
11:36 Niel’s Leadership Philosophy in Three Words
12:42 Where Is the Marketing Industry Going?
15:15 How to Start a Career in Marketing With No Experience
17:41 Why Customer Service Experience Can Help Your Career
18:41 Why Teamwork Will Set You Apart
19:11 What Niel Actually Does as a CEO
21:58 The Invisible Secret Behind Niel’s Success
22:24 Why People Have to Choose to Follow You
23:52 What Gets Niel Out of Bed Every Morning
25:16 Final Thoughts
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