In this episode I sit down with Richard Parker, founder of Diomo Corporation and author of How To Buy A Good Business At A Great Price. Richard has personally bought 14 businesses over more than 35 years, he was hired by the Dalio family to mentor one of Ray Dalio's sons on buying small businesses, and he has built one of the most widely read buyer education resources in the world.This one is a real debate. Richard is a buy-side skeptic who leans hard on seller financing, and most of you watching make your living on SBA and bank debt. So we put him in the room and let him make his case. We get into why he tells buyers to fall in love with the profit and not the product, how he actually values a business, why he says most listings are overpriced and carry hidden problems, and what separates the small group of people who close from the ones who look for years and never buy.Charles and I also walk through what has changed in the market this year, from larger SBA borrowing capacity to the shift toward cash flow underwriting, and we pressure test whether cheaper and bigger capital makes buyers better or just makes it more expensive to be wrong. The figures Richard shares are his own numbers from his own track record, so take them as his experience, not a promise about your deal.If you are trying to buy your first business or your next one, this is the honest conversation about risk, discipline and financing that I wish more people were having.Chapters0:00 Cold open1:30 Welcome and guest intro4:00 Origin story and buy vs build philosophy12:00 Why now: the boomer wave and the bigger SBA checkbook20:00 Valuation and the Diomo method30:00 The financing fault line: seller financing vs SBA40:00 Due diligence, quality of earnings and the landmines48:00 Buyer psychology: why most never close54:00 Rapid fire58:00 CloseTry it free - https://dealflow-os.comSubscribe to my newsletter - https://buybuildexitwithroyredd.subst...Follow me on Instagram - @buybuildexitFree Class - https://www.skool.com/buy-build-exit-...