Buy a House or Open a Shop? He Put Everything Into the Shop | Edward Maradona
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Buy a House or Open a Shop? He Put Everything Into the Shop | Edward Maradona
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Buy a House or Open a Shop? He Put Everything Into the Shop | Edward Maradona
Edward Maradona is the founder of Cabinet Noir, one of the top fashion boutiques in Australia, built from a single store in Shafto Lane he opened at 28 with every dollar he had instead of a house deposit.
In this episode, Eddie and I talk about how a sneaker store that couldn't get a Nike account accidentally became a luxury fashion destination, after a cold email to Comme des Garçons turned into a ticket to Paris Fashion Week with no idea what he was doing once he got there.
We get into the realities of buying for a fashion boutique: deposits, shipping risk, and the brands that forced him to buy stock nobody wanted to access the stock everyone wanted, a call that nearly cost him half a million dollars. We also talk about turning down a corporate buyout offer, why he deliberately keeps production runs small, and the story behind Jon Jones, Machine Gun Kelly and French Montana all wearing Cabinet Noir.
A genuinely fun, genuinely sharp conversation about building a brand on exclusivity instead of volume.