Butler students pulled an all-nighter in Hinkle Fieldhouse to craft a winning NBA Cup Championship marketing campaign, with the top team—“Team Ball Brothers”—hired by the NBA to execute their plan, blending campus culture, arena history, and creative merch to ignite hype for the big game on December 11th.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://thebutlercollegian.com/2026/09/bise-dawg-pound-team-up-on-nba-cup-marketing-sprint/
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