『Business of Story』のカバーアート

Business of Story

Business of Story

著者： Park Howell Brand Story Strategist
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概要

 Ready to unlock the power of story to drive sales and amplify your marketing impact? The Business of Story podcast is your essential guide. Hosted by Park Howell, 'The World's Most Industrious Storyteller,' this weekly show delivers actionable insights and compelling interviews for ambitious sales leaders, marketers, entrepreneurs, and brand builders. Each episode dives deep into the craft of business storytelling, featuring practical strategies from renowned content creators, advertising experts, authors, screenwriters, and marketing innovators. Learn how to: • Craft narratives that resonate and convert. • Develop compelling brand stories that build loyalty. • Use storytelling techniques in sales pitches, presentations, and content marketing. • Connect with your audience on an emotional level. • Measure the ROI of your storytelling efforts. • Ranked in the top 10% globally and the #1 Business Storytelling Podcast (Feedspot), Business of Story provides the frameworks, inspiration, and real-world examples you need to master the art and science of story. Stop selling, start captivating. #StoryOn!Park&Co Marketing Communications, Inc. All rights reserved, 2016. マーケティング マーケティング・セールス 経済学
エピソード
  • #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman

    #554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman
    2026/02/09

    Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar!

    Test the strength of your brand story on the StoryCycle Genie® for FREE.

    Story on!

    ≈Park
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    57 分
  • #553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry

    #553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry
    2026/02/02

    Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse.

    You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas.

    Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality.

    Listen now to discover:

    • How to blend AI and empathy for better brand stories
    • Why artful intelligence is your creative edge
    • Actionable steps to inspire your team and audience

    For more insights and resources, visit businessofstory.com.
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    54 分
  • #552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler

    #552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler
    2026/01/26

    Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation.

    You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world.

    Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone looking to create deeper connections with their audience.

    Whether you're building a business, leading a team, or searching for your own path, this episode will help you unlock the universal patterns that move people—and move the world.

    Related Episodes:
    • How to Use The Hero's Journey in Business and In Life, With John Bucher
    • Robert McKee: The Science of Story
    • Park Howell: The ABT Framework for Business
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    1 時間 3 分
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