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In this episode of Frequency MA, Alyssa sits with Sarah Lupton of @exgirlboss to spiral through the arc of achievement, retreat, and the soft recode of feminine rythms rooted in joy with the the hard launch tactics that get results in right time and without burnout.

As a true multi passionate, Sarah’s shares her journey from graduating magna cum laude at Duke to her documentary film premiere at Tribeca, from earning her MBA to building a multimillion-dollar storytelling agency serving global corporate clients. And yet, beneath the outer success, her body and spirit whispered (then screamed) of misalignment. In 2022, she chose reset: selling her company, retreating into nature, and listening for a truer rhythm of life. From that space, The Soft Power Method was born — a feminine-rooted business strategy of clarity, autonomy, and ease.

Together, we explore:

• The hidden costs of achievement conditioning and corporate consciousness, even in creative and spiritual spaces.
• Desire as compass — unreasonable dreams as the pathfinders of fulfillment.
• Honoring the dance of masculine and feminine energetics as a essential to building businesses that are not extractive, but life-giving (sustainable and scalable).
• The right time for collapse, composting, and creative re-expression.
• How business, as an act of self-love, can become the grounded container for the discovery of One's spiritual gifts.

Sarah’s story reminds us that we don;t have to choose between financial security and personal fulfillment. When rooted in self-love, your work becomes devotional and multidimensioanlly sustaining. This conversation is both a dismantling of disembodied girlboss consciousness and an invitation into the structured Soft Girl Era — one where aligned action sustains, desire directs, and your business loves you back.

Handles: @exgirlboss on Instagram, Tiktok, and YouTube

Work with Sarah: The Soft Girl Era Hard Launch Kit

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