Crocs were once the punchline. The shoe you mocked… right up until everyone started wearing them anyway.

We talk about how Crocs went from cultural joke to business comeback story of the decade. After selling hundreds of millions of pairs and then watching their stock fall off a cliff, the brand looked finished. Ugly, unfashionable, and very much not cool.

Then something interesting happened.

Under new leadership, Crocs stopped apologising and leaned all the way in. They embraced the ugly. Used humour instead of hiding. And suddenly collaborations with Post Malone, Balenciaga, and even KFC made Crocs culturally unavoidable.

We unpack how that shift took Crocs from a market value of around $1 billion to more than $6.5 billion, with stock prices soaring and relevance fully restored. Not because they changed the product, but because they changed the story.

Do we personally love them? Absolutely not.
Do we respect the strategy? Begrudgingly… yes.

A lesson in brand confidence, cultural timing, and why sometimes the smartest move is to stop trying to be liked.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Formula One and premature babies don’t sound like they belong in the same sentence. And yet here we are...

We talk about how the high-speed, high-pressure world of F1 pit stops ended up transforming the care of critically ill babies at Great Ormond Street Hospital. When Dr Martin Elliot and Dr Alan Goodman looked at how F1 teams manage flawless handovers at 200mph, they saw something healthcare desperately needed. Clarity. Rehearsal. Roles that are nailed, not assumed.

By borrowing the discipline of motorsport and applying it to medicine, teams reduced technical errors by 42 percent and shortened handover time by 13 percent. Not through more effort, but through better process.

We unpack why marginal gains matter, why structure doesn’t kill humanity, and how small changes in how we communicate can quite literally save lives. What started as an unlikely crossover became a global model for safer care and a powerful reminder that brilliance often lives in unexpected places.

Proof that sometimes the smartest ideas come from looking completely outside your lane.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.

Mad Cow. Variant CJD. Government reassurance served with a side of crossed fingers.

This chat pulls apart one of the biggest food and trust scandals the UK has ever quietly moved on from. We’re talking about how contaminated feed made its way into the food chain, how “there’s nothing to worry about” turned into “ah… actually,” and why economic protection kept winning over public safety for far too long.

We also wander into the horse meat scandal, modern food security fears, and why transparency always seems to arrive several years too late.

It’s uncomfortable. It’s necessary. And it explains exactly why so many people stopped automatically believing the official line.

Brew optional. Scepticism encouraged.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.