『Business Tao with George Kao』のカバーアート

Business Tao with George Kao

Business Tao with George Kao

著者： George Kao
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George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.

georgekao.substack.comAll of George Kao's Content is Uncopyrighted. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why Do Many Polished Offers Flop... While Sloppy Ones Sell Well?

    Why Do Many Polished Offers Flop... While Sloppy Ones Sell Well?
    2026/09/01

    My website looked like crap for seventeen years, and the business still did fine. Meanwhile I've watched people work three months on an offer, get two business coaches to sign off on it, and barely sell a thing. It took me most of my career to figure out that polish was never the problem. The offer either addresses something hot in the market or it doesn't, and your market is just the buying patterns of the people you can actually reach.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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    5 分
  • The Power of Written Goals + Accountability

    The Power of Written Goals + Accountability
    2026/08/25

    You’ve probably heard the Harvard 1953 study about written goals. I went looking for it and couldn’t find it — but there is a real one, out of Dominican University, and its finding is better than the myth. People who wrote their goals down, wrote their action commitments, and reported to an accountability partner achieved 77% more than people who only thought about their goals.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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    4 分
  • Building trust is more important than making the sale

    Building trust is more important than making the sale
    2026/08/18

    I used to think about marketing as traffic and conversion, and I made good money doing it. I also burned out, and my conscience was shot — because when the sale is the priority, people become units to move through a funnel. Trust is slower. It’s also what I now build for, thinking in years and decades instead of this month’s numbers.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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    5 分
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