『Building trust is more important than making the sale』のカバーアート

Building trust is more important than making the sale

Building trust is more important than making the sale

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I used to think about marketing as traffic and conversion, and I made good money doing it. I also burned out, and my conscience was shot — because when the sale is the priority, people become units to move through a funnel. Trust is slower. It’s also what I now build for, thinking in years and decades instead of this month’s numbers.



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