Business Strategy: Stop Building Your Business Around What the "Market" Wants (Do This Instead)
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概要
Show Notes
"The market is too crowded." "Everyone's already doing what I want to do." "How am I supposed to stand out?"
If you've thought any of these things, this episode is for you.
The truth? It's not about the market. It's about YOU—your unique gifts, your zone of genius, and what puts you in flow.
In this episode, I break down:
✨ Why looking outside yourself for answers keeps you stuck (and swaying back and forth between ideas)
✨ The difference between your zone of competence (what you're good at but drains you) vs. your zone of genius (what energizes you)
✨ My personal story of burning out doing resume work—and how I shifted to storytelling instead
✨ The 3-step process to building offers from your gifts:
- Identify your gifts (CliftonStrengths or ask people close to you)
- Build your offers around what puts you in flow
- Test and refine with your ideal clients
You deserve to do work that feels good. Work that's easeful. Work that doesn't drain you.
Your business should be built around YOUR unique strengths—not what everyone else is doing.
LINKS:
Work with me:
- Business Clarity Intensive
- Learn about the Retreat Community
- Join the Retreat Community
- Book a call
Connect with me:
Resources mentioned:
- CliftonStrengths Assessment
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