In this episode, we’re talking trash. Literally.

Because this is the origin story of Waste Management, Inc.—the $60-billion giant that hauls garbage for cities, stadiums, and Fortune 500 companies across North America.

But back in the day? It started with one guy. One beat-up truck. And a whole lot of hustle.

In this special episode, we’re doing something a little different, and very cool.

I recently got my hands on a book I think every startup founder, especially those in the B2B tech space, needs to read. It’s called The Delusional Founder, written by serial entrepreneur Dave Hanley, and it’s not your typical how-to book.

Instead, it’s told through a fictional founder named Sam—who is honestly a mash-up of every well-meaning, technically brilliant, revenue-challenged founder you’ve ever met… or maybe are.

Today, I’m going to walk you through the book. Chapter by chapter. Not enough to spoil it—but just enough to give you the “oh man, I need to read this” feeling.

Get a copy here:

https://www.techwhale.com/the-delusional-founder

Or direcly on Amazon:

https://www.amazon.com/Delusional-Founder-Transforming-Business-Execution/dp/B0DJ7V9L8C

In this episode, we’re telling the origin story of Rivian — the electric vehicle company that’s now one of Tesla’s most talked-about competitors. But back in the beginning? It was a different story. One that starts not with a car… but with an idea. And one guy in a grad school dorm room.