People aren't buying your service, your talk, or your expertise. They're buying your energy. In this episode we get into the four energies that drive everything (physical, emotional, mental, spiritual), why your feelings demand to be felt, and why if your business is built around you, your energy is the most important asset in the whole operation.

In this episode, we're talking about conviction because the first sale is to yourself. We dive into having shares in yourself, knowing what you're good at, and the five ingredients of the conviction cake: confidence, competence, character, connection, and care. We talk about ideas having people (not the other way around), why 100% commitment beats 99%, and the Australian SAS motto "never done it, bound to be good at it." Plus Pete's legend folder, the world needs you alarm clock, and why what you want wants you. This one's about backing yourself hard enough that everyone else wants in too.

Pete's stand-up comedy: https://petercook.com/blog/eight-minutes-of-stand-up-comedy-gold

In this episode, we're talking about work as a spiritual practice - what that actually means and why it's not about crystals and dreamcatchers. We dive into "where are your feet?" as the antidote to being busy, Pete's two cheat codes for business success, and why your vibration is your brand. From catching yourself being good to remembering you're living the dream you created, this one's about showing up as more of yourself and being present for all of it. Because the world needs you, and energy is the currency.