In this powerful episode of the Business and Growth podcast, Kathryn Aragon dives deep into the art of connection through better listening with Christian van Nieuwerburgh and Robert Biswas-Diener, co-authors of the thought-provoking new book Radical Listening: The Art of True Connection.

As our lives become more distracted and communication grows increasingly superficial, listening—true, intentional listening—has become a lost art. In this conversation, Christian and Robert challenge the limitations of “active listening” and introduce a fresh, dynamic way to create presence, intention, and connection in communication. They share the backstory behind their collaboration, which emerged during the COVID-19 pandemic, and how their differing communication styles led to insights that are transforming how leaders, coaches, and everyday individuals engage with others.

Tune in to discover:

• Why active listening often falls short in real-life conversations
• What makes radical listening a more authentic, relationship-building approach
• How intention shapes the way we hear, respond, and connect
• Practical tools you can implement today to be a better listener
• How subtle shifts like interjecting (vs. interrupting), creating spaciousness, and signaling attention can make others feel genuinely seen and heard

With stories, humor, and honest reflection, this episode is both an introduction to the Radical Listening framework and a masterclass in human connection.

Whether you’re a leader, coach, teacher, or just someone who wants to improve your relationships, this episode will inspire and equip you to listen with purpose and empathy.

📘 Grab your copy of Radical Listening on Amazon

🛵 Connect with Christian: Coach on a Motorcycle

😊 Learn more from Robert: IntentionalHappiness.com

Subscribe, share, and don’t forget to leave a review. Let’s create a world where everyone feels heard.

Monetize Your Genius: A Better Path to Profitable Offers with Danny Iny

In this episode of the Business and Growth podcast, Kathryn Aragon sits down with Danny Iny, founder and CEO of Mirasee, to dive deep into a bold rethinking of how entrepreneurs should monetize their expertise—and why the traditional online course model may no longer serve you.

Danny shares the behind-the-scenes story of how he moved beyond “just courses” and developed the Catalyst Method, a transformational approach to building high-value offers that actually sell—before you even build them. If you’ve ever struggled to turn your knowledge into consistent revenue, this conversation is a must-listen.

You’ll discover:

✅ Why online courses alone aren’t the magic bullet for monetizing your knowledge

✅ The truth about passive income (and what most course creators get wrong)

✅ The real reason your business needs a high-ticket offer—and why it’s often easier to sell than low-priced ones

✅ How Danny’s new program, Monetize Me, is helping coaches, consultants, and knowledge entrepreneurs skip the slow, broken path and start making real income in 90 days or less

✅ Why monetizing your gifts isn’t just good for you—it’s how you serve at scale

✅ What “resentment-free pricing” means—and why it’s critical for creating a sustainable business

Kathryn also shares her own lightbulb moments while watching Danny’s training—how her thinking shifted, how she started crafting offers based on what buyers actually want, and how powerful it is to start selling before you’ve built anything at all.

Whether you're a course creator, coach, consultant, or simply sitting on untapped expertise, this conversation will reframe how you think about building your business—and how fast it can actually grow.

🧠 Learn more about Danny Iny and Mirasee:

https://mirasee.com

📣 Want to join the next Catalyst Workshop or learn about the Monetize Me program?

Make sure you’re on Kathryn’s email list for exclusive access and early invites.

💬 Like what you heard?

Subscribe, leave a review, and share this episode with someone who needs to hear it.

🔔 Follow Kathryn Aragon for more actionable growth strategies and interviews with today’s top thought leaders.

#Entrepreneurship #OnlineCourses #MonetizeMe #BusinessStrategy #Mirasee #DannyIny #CoachingBusiness #OfferCreation #HighTicketOffers #MarketingMindset #KathrynAragon #BusinessAndGrowthPodcast

The future of marketing is anyone’s guess, but in this episode, I share my insights based on the massive disruptions we’re experiencing and the trends that are taking shape.

If you listened to episode 3 or read last week’s newsletter, you know the game has changed.

The strategies we’ve relied on for more than a decade no longer work. Organic social reach is dying. SEO no longer guarantees traffic. Algorithms decide whether your content gets seen. AI is flooding the market with content. And consumer trust is at an all-time low.

But here’s the good news: While marketing is undergoing massive disruption, the core principles of business haven’t changed. Brands that adapt now will win the next decade.

So, how do you future-proof your marketing and ensure your business thrives in this new era? Let’s break it down.

For the last 20 years, digital marketing has operated on a simple formula:

• Create content.
• Optimize it for search and social.
• Watch traffic and leads roll in.

But that formula isn’t working like it used to.

Search is declining. Organic reach on social is throttled. The cost of paid ads is skyrocketing. And the platforms we’ve relied on—Google, LinkedIn, Meta—are prioritizing their own revenue and engagement over ours.

If it feels like marketing is getting harder, it’s not your imagination. We’re entering a new era of digital marketing, and the strategies that worked just five years ago won’t cut it anymore.

This shift isn’t a small tweak. It’s a full-circle moment. Marketing is starting to look more like it did before the internet.

And that will require a new playbook, a mix of new and old tactics curated for a new digital era. I’m calling it The Digital Renaissance—a return to classic marketing principles, modernized for today’s world.

AI is transforming marketing, but are we losing the human touch? In this eye-opening episode of Business and Growth with Kathryn Aragon, Kathryn sits down with Brian Massey, founder of Conversion Sciences, to explore how conversion rate optimization (CRO) remains deeply human—even in an AI-driven world.

🤖 What You'll Discover:

• Why networking and understanding human behavior are still at the heart of successful CRO.
• How AI can transform your copywriting by adapting to different personality types.
• The power of prompts—the new "baseball cards" of the marketing world.
• Why 2024 is the last year you can afford to "wait and see" with AI skills.
• How Conversion Live is teaching marketers to use AI without losing their authentic voice.

💡 Brian shares real-world examples of how AI accelerates A/B testing, tailors messaging for methodical vs. spontaneous users, and creates more meaningful customer experiences. Plus, you'll get an insider look at Conversion Mind, the revolutionary new tool that turns webinars and workshops into instantly searchable insights.

👉 Don’t miss this blend of tech and heart! Whether you're a digital marketer, business owner, or CRO specialist, this conversation will reshape how you think about AI and human connection in the world of optimization.

🌟 Ready to future-proof your marketing? Visit ConversionLive.com to secure your spot at the next big CRO event!

🎙️ Subscribe for more cutting-edge business strategies from Kathryn Aragon.

#CRO #AIinMarketing #DigitalMarketing #BusinessPodcast #KathrynAragon #BrianMassey #ConversionRateOptimization #MarketingTips #AIandHumanity #ConversionLive2025

AI, CRO & the Future of Marketing with Brian Massey | Business & Growth Podcast Ep. 1

💡 AI isn’t just changing the game—it’s rewriting the rules.

In this first episode of the Business & Growth Podcast, Kathryn Aragon sits down with Brian Massey, founder of Conversion Sciences, to unpack AI’s rapid takeover of marketing, CRO, and business as we know it.

AI is everywhere. It’s slashing jobs, streamlining processes, and shaking up entire industries. But is it helping marketers work smarter—or just making us more replaceable?

Brian shares:

✅ The unexpected ways AI is infiltrating conversion optimization (and what’s next)

✅ Why some businesses are falling behind—and how to stay ahead of the curve

✅ The real reason marketers struggle with AI (hint: it’s not what you think)

✅ How AI-powered CRO tools could rewrite your playbook in 2025

Plus, we announce Conversion Live, the premier event for marketers looking to future-proof their growth strategies. Want the inside track on AI’s role in CRO and digital marketing? This episode is your cheat code.

🎧 Tune in now and grab your spot at ConversionLive.com.