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サマリー
あらすじ・解説
For the last 20 years, digital marketing has operated on a simple formula:
- Create content.
- Optimize it for search and social.
- Watch traffic and leads roll in.
But that formula isn’t working like it used to.
Search is declining. Organic reach on social is throttled. The cost of paid ads is skyrocketing. And the platforms we’ve relied on—Google, LinkedIn, Meta—are prioritizing their own revenue and engagement over ours.
If it feels like marketing is getting harder, it’s not your imagination. We’re entering a new era of digital marketing, and the strategies that worked just five years ago won’t cut it anymore.
This shift isn’t a small tweak. It’s a full-circle moment. Marketing is starting to look more like it did before the internet.
And that will require a new playbook, a mix of new and old tactics curated for a new digital era. I’m calling it The Digital Renaissance—a return to classic marketing principles, modernized for today’s world.