We keep hearing that email is dead. But the businesses making the most consistent sales right now would disagree.

The ones still repeating that line are usually the same business owners wondering why their launches flop, their sales pipeline keeps drying up, and they're stuck relying on social media algorithms they can't control.

In this episode, Samantha sits down with conscious launch strategist Sage Polaris to unpack why email is still one of the highest-converting marketing assets you can own and why the businesses making the most sales aren't the ones with the biggest lists. They're the ones building the strongest relationships.

You'll discover why a list of just 150 engaged subscribers can outperform thousands of passive followers, how simple email conversations can replace complicated funnels, and why most business owners are asking their audience the wrong questions. Sage also shares her brilliant four buyer archetypes, inspired by The Simpsons, and explains how understanding the way people make decisions can transform your subject lines, launches, and conversions.

The businesses building the strongest relationships and the most consistent sales aren't chasing every new platform. They're showing up where they already have people's attention.

Stop chasing attention and start building relationships where your audience is already listening.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 03:24 - Why email is still your most valuable marketing asset even in a world obsessed with social media
• 05:29 - Why a small engaged email list can outperform a massive audience
• 06:15 - How to turn conversations into sales without complicated funnels
• 10:41 - How to write emails people actually open
• 12:48 - The four buyer types that instantly make your emails, launches, and marketing more effective
• 25:57 - How to choose a lead magnet people actually want instead of one you hope they'll download
• 31:26 - What to ask your email list that can uncover your next sale
• 33:04 - How to bring a neglected email list back to life
• 35:30 - Is email really dead or are most businesses simply using it the wrong way?
• 37:22 - Why AI can't replace genuine connection

Sage Polaris has written high converting copy for more than 615+ projects earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

She has worked with Teachable, Adrienne Dorison, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.

• Website: http://www.sagepolaris.com
• Facebook: https://www.facebook.com/CreativeCustomWriting/
• Instagram: https://www.instagram.com/sagepolaris/

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here

There’s no shortage of people telling you how to run paid ads. But how do you know what’s actually working right now?

In this episode, Samantha and Leon share three paid ad funnels they’re loving right now, what’s working, what’s not, and why the same funnel can fly for one business and completely flake out for another.

We're talking clients coming in for cents on the dollar, a campaign achieving a 19.6 ROAS, and another that looked like it was working perfectly… until it wasn't.

Just switching on ads isn't enough. There are a whole lot of pieces that need to be working together for the funnel to actually convert.

Every business has different strengths, different constraints and different goals, so knowing which funnel to use, and when, really matters.

Samantha and Leon break down the three they’re loving right now, what’s happening behind the scenes, and what you need to think about before putting another dollar into ads.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 04:58 – Why relying on organic alone could be slowing your growth
• 08:09 – The first paid funnel we're loving right now
• 11:24 – The funnel we've been using in different ways for almost 10 years
• 13:44 – How we filled a room with ideal clients… and the campaign still bombed
• 17:20 – The funnel everyone wants to run, but isn't right for every business
• 21:31 – Why switching on the ads is only a tiny part of making this work
• 23:14 – The numbers that tell you when to turn your ads up, change something or switch them off

Resource

Thinking about running paid ads, or tried them before and decided they “don't work”?

DM Leon the word AD on Instagram.

We'll share some of the data we're seeing behind these campaigns and help you figure out which funnel could make sense for your business right now.

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here

387,000 Australian businesses shut their doors last year. It's tempting to think the whole economy's falling apart, but that’s not the entire story. There are businesses right now who are doing huge growth.

Samantha and Leon break down what's actually separating the businesses who are quietly having their best year yet, and it's got nothing to do with luck.

They get into why chasing a "safe" job is often the riskier move, why trying to be everything to everyone is what's actually killing sales right now, and why the businesses doing well aren't cutting their marketing spend when things get tight, they're actually increasing it.

Then there's the stuff nobody talks about until it's a crisis - the basic systems most businesses still haven't bothered to set up, when a lean team stops being lean, and why waiting a full year to check your numbers means finding out you missed the mark long after you could've fixed it.

If you've caught yourself waiting for things to "go back to normal," this one's for you. There is no back to normal. There's just the businesses adapting to what's happening now, vs the ones still running things like it's 2022.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• 01:19 – Why business closures don't mean the economy's broken
• 03:38 – Why chasing a "safe" job is often the riskier move
• 08:35 – Why trying to appeal to everyone kills sales
• 12:51 – The basic systems over half of businesses are still missing
• 15:53 – Why cutting the marketing budget when times get tough backfires
• 19:43 – How to know when a lean team needs restructuring
• 23:38 – Why a rigid annual forecast sets a business up to fail
• 26:57 – What decades of economic cycles reveal about which businesses come out stronger

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here