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This week on IPWatchdog Unleashed, our host and the founder of IPWatchdog, Gene Quinn, speaks with Fran Cruz and Marlene Valderrama. Recorded before a live audience following IPWatchdog’s Women’s IP Forum, the conversation brings together perspectives from Juristat and Halliburton to explore how authentic relationships drive business development, career advancement, and more effective IP operations.

The discussion examines what earns the attention of overstretched in-house teams: understanding their business, identifying specific challenges, and offering insights that make their jobs easier. From patent portfolio reviews to maintenance-fee decisions, the guests explain how careful listening and tailored outreach create opportunities to deliver value. As AI fuels a growing volume of generic messages, preparation, relevance, and follow-through become critical differentiators.

Gene, Fran, and Marlene also explore the distinction between mentorship and active sponsorship, the importance of referrals, and why networking matters even for professionals who are not seeking clients. For IP practitioners and leaders, the conversation offers practical guidance on building trusted relationships, exchanging useful insights, and translating professional engagement into lasting business and career opportunities.

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