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  • Stepping Into the Spotlight - How to Raise your Visibility with Susan M. Barber [S5 E7]

    Stepping Into the Spotlight - How to Raise your Visibility with Susan M. Barber [S5 E7]
    2025/12/18
    Today, Karen Williams, The Book Mentor, sits down with Susan M. Barber, a leading visibility coach and former Kraft Heinz executive. With over 25 years of corporate leadership experience under her belt, Susan has turned her journey – from battling imposter syndrome to becoming an influential author and podcast host – into invaluable lessons for quiet, high-achieving professionals looking to step into the spotlight. In this conversation, Susan shares the story of how blogging about her own struggles and triumphs led to writing her influential books and building a business centered on helping others embrace their unique strengths. You’ll hear insights about her signature “Rise” framework for gaining visibility, why she wrote a workbook to accompany her main book, and practical tips for anyone struggling with self-promotion – especially those who identify as introverts. If you’ve ever wondered how to authentically share your achievements without feeling like you’re bragging, or what it takes to go from corporate life to author and entrepreneur, this episode is full of honest advice and inspiration. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key TakeawaysVisibility Is a Skill, Not Just a Trait: Susan shared how her own struggles with imposter syndrome and being “too quiet” inspired her to develop authentic strategies for visibility that work—even for introverts and reluctant self-promoters.Your Story Resonates More Than You Think: By openly sharing her personal and professional stories through blogs, books, and her podcast, Susan found her vulnerability created connection—and clients saw themselves in her journey.Books (and Workbooks!) Create Ecosystems: Publishing her story unlocked new opportunities—including speaking gigs, workshops, and international connections. Her recent workbook goes beyond inspiration, providing practical prompts and resources to help readers implement real change.BioSusan M. Barber is a leading visibility coach who helps quiet, high-achieving corporate leaders step into the spotlight and become visible, valued, and influential. With over twenty-five years of leadership experience at Kraft Heinz, Susan understands the challenges of corporate life. She’s the author of Your Journey to Visibility Workbook, The Visibility Factor and the host of The Visibility Factor podcast. Through her coaching and work, Susan empowers professionals to embrace their unique strengths, grow their influence, and take their careers to the next level. Website: https://susanmbarber.com Book link: The Visibility Factor and Your Journey to Visibility Workbook Socials: https://www.linkedin.com/in/susanbarbercoaching Time stamped overview: 00:00 From Imposter Syndrome to Business05:45 Prioritizing My Role as Author09:06 Overcoming Imposter Syndrome and Visibility12:44 Career Clarity for Decision Making16:27 Share Impact, Not Ego18:54 Inspiring Others to Try Boldly20:29 Embracing a Voice to Help24:47 Guidance Unlocks Limitless Potential Keywords: visibility coach, imposter syndrome, authentic leadership, personal branding, career success, blog writing, storytelling, book writing, workbook creation, influence growth, author mindset, podcast hosting, visibility challenges, pandemic career impact, career transition, career clarity framework, introverts in business, book publishing, developmental editing, business ecosystem, public speaking, business networking, marketing books
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    26 分
  • The Courage to Write a Book That Matters with Deborah Naish [S5 E6]

    The Courage to Write a Book That Matters with Deborah Naish [S5 E6]
    2025/12/11
    Welcome to another episode of Business Book Bites! Today, host and book mentor Karen Williams sits down with Deborah Naish, an award-winning executive coach and author of Level Up Your Leadership.

    With over 40 years of experience in both corporate and nonprofit leadership, Deborah brings a wealth of wisdom on how leaders can create positive change with intention and clarity. In this conversation, Deborah shares her journey from adamantly believing she’d never write a book to becoming a published author—thanks to some inspiration from other writers and a few pivotal mindset shifts.

    She opens up about imposter syndrome, the importance of curiosity and acceptance, and how writing her book not only helped her formalize her own leadership models but also gave her powerful new tools to help clients and elevate her business.

    If you’re an aspiring author, a coach, or simply someone seeking inspiration from a seasoned leader who’s walked the talk, this episode is packed with practical tips, authentic reflections, and plenty of encouragement to help you level up your own journey.

    ** Upcoming Events **

    If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.

    We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!

    You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.

    Key Takeaways

    • Embrace the Beginner Mindset: Stepping into something new—even if it’s messy or uncomfortable—is where meaningful growth happens.
    • Structure Creates Freedom: Turning instinctive ways of working into a framework not only clarifies your process, but also creates ongoing resources for both you and your clients.
    • Curiosity and Acceptance are Superpowers: Staying curious and learning to accept what is helps us transform roadblocks into possibilities, whether in writing or business.
    Bio

    Deborah Naish is an award-winning executive coach and author of Level Up Your Leadership. With 40+ years of experience in corporate and nonprofit leadership, she helps leaders grow their impact with clarity and intention. Based in Santa Barbara, she finds inspiration by the ocean and sees leadership as a force for positive change. 2025 winner of two Goody Business Book Awards: Leadership: Mentor/Coaching and Leadership: Motivation.

    Website: www.deborahnaish.com

    Book link: Level Up Your Leadership: Becoming More Conscious, Courageous & Resilient https://www.amazon.com/Level-Your-Leadership-Conscious-Courageous/dp/B0FKMM6KVD

    Socials: https://www.linkedin.com/in/deborahnaish

    Time stamped overview:
    00:00 Writing a Book: The Start
    03:54 Creating Connection Through Writing
    07:14 Level Up Loop Framework
    11:04 Overcoming Doubt to Achieve Success
    16:25 Exploring What's Next
    19:15 Acceptance and Moving Forward
    21:06 Unlocking Personal Agency
    25:45 Flexible Approach to Writing Tasks
    29:56 Leadership Lessons for Everyone
    30:52 Deborah on Podcast

    Keywords: leadership, executive coaching, book writing journey, author mindset, imposter syndrome, business book, leadership development, self-publishing, book marketing, book launch, building a coaching business, personal growth, writing process, book structure and frameworks, publishing awards, business awards, social impact, women in business, book as a business card, LinkedIn marketing, developmental editing, overcoming self-doubt
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    29 分
  • Practical Strategies for Overcoming your Inner Critic with Sheryl Andrews [S5 E5]

    Practical Strategies for Overcoming your Inner Critic with Sheryl Andrews [S5 E5]
    2025/12/04
    In today’s episode, host Karen Williams is joined by Sheryl Andrews. Known as the Listening Detective, Sheryl has spent over 30 years motivating, managing, and mentoring others at work, and she brings a wealth of raw, honest, and often funny insights into her journey as an author and coach. Sheryl shares the inside story behind her first book, Manage Your Critic, revealing how personal challenges, especially around communication and self-doubt, fuelled her writing and shaped her process. We’ll dive deep into her experience of making the invisible visible—transforming patterns, behaviours, and inner wisdom into practical strategies that empower others to overcome overwhelm and get clarity. Sheryl unpacks how writing her book wasn’t just a professional milestone but a transformative personal journey, recovering lost confidence and rebuilding relationships. You’ll also hear about her expertise in clean language coaching, the emotional ups and downs of book writing, and the powerful impact that self-awareness and managing criticism has on authors and business owners alike. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. Sheryl and Karen also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways Make the Invisible Visible: Writing crystallizes those invaluable but hard-to-articulate insights you use daily into tangible strategies you can share—and use to help yourself. Embrace Your Unique Process: There’s no “one right way” to write a book. Discovering and trusting your personal rhythm, learning style, and environment is the secret to lasting creativity and clarity. Turn Self-Criticism into Curiosity: Silence the inner critic with curiosity instead of judgement. Notice when you’re stuck, explore the why, and give yourself permission to get support when you need it. Bio Sheryl Andrews – aka ‘The Listening Detective’ draws on 30 plus years motivating, managing and mentoring others at work whilst also negotiating the challenges of bringing together a blended family of 5 children. Sheryl is both funny, raw and honest when sharing her own inside stories and making the impossible feel possible through practical step by step strategies. Website https://stepbysteplistening.com Book link: Manage Your Critic – https://stepbysteplistening.com/manage-your-critic-the-book and https://www.amazon.co.uk/Manage-Your-Critic-Overwhelm-Clarity/dp/0995755604 Socials: https://www.linkedin.com/in/sherylandrews https://www.facebook.com/stepbysteplistening Time stamped overview: 00:00 Why I Wrote My Book06:33 Overwhelmed by Independence08:25 Self-Regulation Through Authenticity12:20 Honoring Inner Wisdom Through Reflection16:03 Book Delay and Pandemic Recovery17:20 Calm Unlocks Creative Flow21:59 Getting Comfortable with Uncomfortable24:00 Knowing and Advocating Needs29:40 Overcoming Brain Barriers to Risk32:00 Writing, Learning, and Memory Connection34:47 Finding Purpose Through Struggles37:52 Trust Yourself to Write Keywords: book writing journey, book writing process, managing criticism, clean language coaching, self-help books, author journey, writing retreats, regulating nervous system, overwhelm, clarity, storytelling, business growth, neurodivergence, resilience, delegation, work-life balance, writing sprints, book writing feedback, trusting your process, mindset shifts, overcoming self-doubt, transformational change, emotional regulation, writing strategies, writer's block, writing a book, manage your critic, the listening detective, writing retreats spain
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    37 分
  • How to Build a Speaking Career from Your Business Book with Matty Dalrymple [S5 E4]

    How to Build a Speaking Career from Your Business Book with Matty Dalrymple [S5 E4]
    2025/11/27
    In today’s episode, host Karen Williams is joined by Matty Dalrymple – author of the Lizzie Ballard thrillers and the Anne Kinnear suspense series, indie publishing consultant, and campaigns manager for the Alliance of Independent Authors (ALLi). Matty shares her journey from aspiring fiction writer influenced by her father, to building a dual career in fiction and nonfiction, and establishing herself as “The Indy Author.” We dive into how authors can turn their books into speaking opportunities that grow their businesses, exploring the evolving landscape of author speaking gigs, the importance of building meaningful connections and community, and key strategies for landing and delivering high-impact presentations. Plus, you’ll get practical advice on organizing your ideas for your next book and navigating the changing world of event pitches in the age of AI. Whether you’re a nonfiction or fiction author, this episode is filled with insights to help you write, speak, and connect with your audience in powerful new ways. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways Be a Community Member First – Matty emphasizes the importance of engaging in the communities and events related to your topic before you pitch yourself as a speaker. Understand the audience, listen to other speakers, and build authentic connections—these are the seeds of future speaking gigs. Intentional Goal Setting – Not all speaking opportunities align with your goals. Is your aim to travel, earn revenue, or grow your network? Define your priorities and let them guide your decisions, whether it’s accepting virtual events, requesting fees, or selecting topics. Serve Your Audience and Organizers – The presentation doesn’t end when you step off the podium. Stay available for conversations, answer questions, and make organizers look good. The relationships you nurture can lead to more opportunities and truly expand your impact. Bio Matty Dalrymple is the author of the Lizzy Ballard Thrillers and the Ann Kinnear Suspense Novels and Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author and serves as the Campaigns Manager for the Alliance of Independent Authors. Website: https://www.mattydalrymple.com and https://www.theindyauthor.com Book link: From Page to Platform: How to Succeed as an Author Speaker https://www.theindyauthor.com/from-page-to-platform Socials: https://www.facebook.com/matty.dalrymple https://www.linkedin.com/in/matty-dalrymple https://www.youtube.com/@TheIndyAuthorPodcast https://www.facebook.com/TheIndyAuthor https://www.instagram.com/theindyauthor Time stamped overview: 04:57 Origins of the Indy Author Podcast06:43 Be a Consumer First12:32 Speaking Career Goals: Virtual vs. Travel16:32 Prioritizing Goals Beyond Money19:24 Engage and Connect With Audience23:08 Maximize Engagement After Pitching27:01 Nonfiction Writing and Speaking28:31 Writing's Evolving Creative Process31:17 Indy Author Connection & BookKeywords: The indy author, indie author, book publishing, fiction writing, nonfiction writing, Lizzie Ballard thrillers, Ann Kinnear suspense novels, author consulting, speaking engagements, International Thriller Writers, Sisters in Crime, Alliance of Independent Authors, ALLi, writing craft, publishing journey, author branding, indie publishing, author podcast, book marketing, author community, speaking gigs, event pitching, author speaker career, speaker fees, book promotion, co-authoring nonfiction, presentation tips
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    29 分
  • The Confidence to Speak Share and Write More with Hayley Paterson [S5 E3]

    The Confidence to Speak Share and Write More with Hayley Paterson [S5 E3]
    2025/11/20
    Welcome to another episode of Business Book Bites! Today, Karen Williams is joined by Hayley Paterson, a powerhouse in the payroll industry with over 22 years of experience. Hayley is the founder of Chanonry Payroll and Consulting and the author of The Value of Payroll, a book that challenges business owners to rethink this often-overlooked aspect of their company. In our conversation, Hayley opens up about her journey from idea to publication, the hurdles she overcame while writing amidst a busy life, and how putting her expertise on paper boosted her confidence and transformed her business. She also gives us a sneak peek into her second book – this time aimed at young people starting their careers – and reflects on how becoming an author has opened doors she hadn’t expected. ** Upcoming Events **If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you with your book via www.librotas.com.Key Takeaways Payroll is an Investment, Not a Cost: Hayley reframes payroll as a fundamental investment in both your people and your brand. When done right, payroll can boost employee engagement and even become part of your marketing strategy. Writing a Book Builds Confidence & Opens Doors: Hayley’s experience shows how writing about your expertise doesn’t just help others; it boosts your confidence and establishes you as a go-to expert in your industry. She’s seen new opportunities, collaborations, and an expanded network – all stemming from her book. Plan, Prioritise, and Protect Your Writing Time: For aspiring authors, Hayley’s advice is gold – treat writing like any other business priority. Block off focused time, stick to your plan, and remember: the more you prepare, the easier it is to write. Bio:With 22+ years in payroll, Hayley Paterson launched her own practice 7.5 years ago. In 2025, she rebranded: outsourcing via Chanonry Payroll and Consulting, including her book, through The Payroll Guide. Her experience spans payrolls from single directors to workforces of 8,000+. The Value of Payroll isn’t a manual about processing payslips, it’s a bold call for business owners to rethink one of the most misunderstood parts of running a business. It will shift your mindset, inspire action, and show you how to harness payroll’s hidden potential. This isn’t about ticking boxes, it’s about building a business that works for everyone it touches, including you. Website: www.thepayrollguide.co.uk Book link: https://www.amazon.co.uk/Value-Payroll-Turning-biggest-asset/dp/1068447605Socials: https://www.linkedin.com/company/the-payroll-guide/ Time stamped overview: 00:00 Payroll's Strategic Business Impact03:30 Payroll's Impact on Employee Value09:32 Discovering Payroll Expertise12:37 LinkedIn Connection Sparks Book Collaboration15:32 Understanding Payroll for Young Workers17:24 Strategic Planning for Uncertain Futures21:25 Writing Confidence and Process Evolution Keywords: payroll consulting, book writing, value of payroll, employee engagement, payroll process, staff retention, payroll mistakes, payroll reputation, book marketing strategy, payroll investment, business growth, payroll cost management, writing routine, book publishing, LinkedIn networking, author branding, business assets, payroll outsourcing, employer guidance, young employees, financial education, tax and national insurance, career strategy, consulting services, payroll guide
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    22 分
  • Turning a Book into a Business with Claudia D. Thompson [S5 E2]

    Turning a Book into a Business with Claudia D. Thompson [S5 E2]
    2025/11/13
    In today’s episode, host Karen Williams sits down with Claudia D. Thompson, a leadership consultant, team strategist, and author of Take Charge: The BOSS method© for entrepreneurs who never planned to be leaders. With over twenty years of experience and a passion for building workplaces where people actually want to stay and grow, Claudia shares insights into her personal journey of writing her first book, how it started as a way to process her own experiences with difficult bosses, and ultimately evolved into a practical guide for business owners who may not have planned to become leaders. Tune in to hear Claudia open up about the therapeutic power of writing, the process and daily discipline that got her from blank page to published author in just five months, and how writing a book became the foundation for her signature BOSS Method and the business she runs today. If you've ever wondered what it really takes to write a business book, or how authors use their stories to build authority and impact, you’ll want to stick around for Claudia’s honest advice, motivating stories, and practical tips for new writers and entrepreneurs alike! ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways 1. Your story matters more than you think. Even if your book isn’t “about you”, weaving your experiences in builds credibility, relatability, and makes your message resonate. (It also might help you heal some old wounds!) 2. Structure and discipline beat inspiration. I broke the writing down to just 550 words/day – sometimes forcing it, sometimes deleting half – but that simple habit stacked up to a finished book (in just five months!). 3. A book can be the foundation for your business. Developing my signature BOSS Method framework through writing is now the bedrock of my work with clients. Clarity for me, and clarity for everyone I serve! Bio Claudia D. Thompson is a leadership consultant and team strategist who helps business owners build workplaces where people want to stay and grow. With a business degree and two decades of experience across industries –from fashion to software – she’s seen first-hand the struggles of disengaged teams and overwhelmed leaders. Now she helps business owners take charge, simplify leadership and build better workplaces – without the fluff, burnout or corporate jargon. Website: www.thebusinessfabrik.com Book link: https://shop.ingramspark.com/b/084?params=F2fiebZFF1er0Iy6dPcuVVPRSc4wPWIQLKQIPGBfhLG Socials: www.linkedin.com/in/claudiadthompson www.instagram.com/claudiadthompson Time stamped overview: 00:00 Choosing the Right Boss04:09 Learning to Lead Through Writing07:39 Morning Creativity Routine12:23 Blog vs. Book: Depth Matters15:06 Deciding Personal Story Inclusion17:43 Creative Project Reflections19:56 Targeted Book Writing Insights26:30 Book as Business Catalyst27:42 Just Do It: Embrace the Process Keywords: leadership consultant, team strategist, workplace culture, employee engagement, business book writing, leadership development, team management, book writing journey, author journey, book publishing, business growth, workplace retention, burnout prevention, corporate jargon, boss method, business mentorship, signature framework, productivity tips, book launch, writing discipline, book marketing, LinkedIn networking, book cover design, business clarity, target audience, personal branding, business storytelling
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    28 分
  • The Real Reasons Why Writing a Book Is a Game Changer [S5 E1]

    The Real Reasons Why Writing a Book Is a Game Changer [S5 E1]
    2025/11/06
    Hosts: Karen Williams and Sheryl AndrewsWelcome to a brand new series of the Business Book Bites podcast! In this episode, Karen Williams and Sheryl Andrews kick off Series 5 with an inspiring conversation that shifts the lens from the nuts and bolts of writing, publishing, and marketing a book to something even more powerful – the impact a business book can make. Drawing from her own journey as an author, Karen shares how her upcoming book encapsulates why a book should be more than just a collection of words. It should be life-changing for its author, readers, and business.Joined by fellow author and friend Sheryl Andrews, the two dive deep into the hidden transformations that come with writing a book: from finding courage and clarity, to stepping into your authority, to setting new boundaries and discovering unexpected opportunities.Whether you’re curious about how the writing process can shape your personal growth, or you want practical insight into what happens after publication, this conversation is packed with stories from Karen’s 10 (yes, 10!) books and reflections on the “invisible stuff” that happens along the way.If you’re thinking about writing a book – or wondering what’s possible when you do – this episode is the perfect motivator.** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key insights The Impact Goes Deeper Than You Think: Writing a book doesn’t just build your credibility or bring in more clients. It shifts your own self-perception, boosts courage, and often leads to unexpected growth – both personally and professionally. Stepping Into New Identity is Powerful (and Scary!): Embracing your status as an “author” can feel bold and daunting, but the process of writing helps clarify your voice, refine your expertise, and set stronger boundaries. Sometimes the biggest leap is simply saying, “I am a writer.” Opportunities Emerge When You Start Sharing: Just telling people about your book-in-progress changes how others see you – and opens doors you never saw coming. Networking, speaking opportunities, collaborations… much of this starts before the book even launches! Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Writing Enhances Communication Clarity05:01 Writing Success Through Personal Boundaries07:00 Writing's Impact on Self and Others09:54 Feedback and Insights Through Engagement14:48 Embracing Unexpected Opportunities17:49 Unexpected Evolution Through Writing21:17 Accidental Book Mentor Journey23:35 Experimental Book Writing Approaches27:01 Storytelling's Impact in Business31:12 Book as Team Member Resource36:22 Bite-Sized Podcast and Book Journey36:58 Episode Conclusion Keywords: writing a book, book impact, author authority, credibility building book, book marketing, book publishing process, imposter syndrome, book planning, inner critic, writing retreats, writing habits, memoir writing, business growth through books, book title selection, author mindset, collaboration in writing, book content clarity, pre-launch book marketing, ...
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    34 分
  • The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]

    The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]
    2025/05/01
    In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy. Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing. Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers. Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers. Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches. Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 New Rules for Business Books04:49 Fast-Paced Information Consumption06:17 Personal Narratives Driving Career Paths10:14 Clarity of Purpose in Writing15:31 Collaborative Growth Through Feedback19:23 Shift from Traditional to Self-Publishing22:30 Signposting Time Shifts in Stories26:10 Author-Led Marketing Reality29:16 Focus on Sharing the Journey32:56 Building Business Through Book Writing36:38 The Importance of Team Support37:33 Business Book Bites Series End Keywords: Writing a business book, Book publishing changes, book marketing, authority building, personal branding, author journey, imposter syndrome, storytelling, book clarity, book audience targeting, book hook, self-publishing, traditional publishing, print on demand, audiobooks, Amazon bestseller, book planning, professional book editing, book coaching, book mentor, librotas, marketing strategy, leveraging connections, email marketing, creating online events, niching your book, business ecosystem, book funnels, writing a book, thought leadership
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    38 分