Editor's Note: The news itself isn't breaking anymore. The sale happened days ago. What I want to focus on is why it happened, what led to it, and where NJPW goes from here because I think that's the conversation wrestling fans should be having.***

https://marieshadows.substack.com

Welcome to the Squared Circle Podcast, hosted by Marie Shadows!

From CyberAgent and ABEMA to AEW's influence on the roster, here's why this sale matters more than most fans realize.

Summary:
Marie Shadows breaks down Bushiroad’s sale of New Japan Pro Wrestling, the financial context behind the decision, the implications of AEW partnerships on star power, and what NJPW’s future might look like on new streaming platforms. She gives candid opinions on dual contracts, wrestling storylines, and the missed opportunities for US expansion.Timestamps:

• 00:00 – Intro & Bushiroad announcement context
• 01:00 – Financial analysis: 10 billion yen loan & implications
• 05:00 – NJPW’s ownership transfer to TVA & Cyber Agent
• 06:30 – AEW partnership critique & star power migration
• 15:00 – United Empire storyline & Ospreay/Death Riders commentary
• 22:00 – Dual contracts vs WWE partnerships
• 25:00 – Why Bushiroad sold NJPW, not Stardom
• 30:00 – Streaming platforms: ABEMA & Cyber Agent opportunities
• 35:00 – AEW content removal from NJPW World
• 42:00 – Future strategies: US expansion & fan engagement
• 50:00 – Outro & Substack/merch plug

Show Notes:

• Discusses the financial and strategic implications of NJPW’s sale.
• Reviews AEW partnership and talent migration.
• Comments on storylines like United Empire and Will Ospreay.
• Highlights future possibilities with Cyber Agent, ABEMA, and US tours.
• Provides direct opinions and advice for NJPW management and fans.