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Bobby, founder of Meat So Horny (MSH), shares his journey from running a fintech company to creating a provocative barbecue seasoning brand that's known for both its bold marketing and quality products.

• Started the company after persistent encouragement from a friend, choosing the name "Meat So Horny" after listening to Two Live Crew in the car
• Initially wore a mask to hide his identity since he was running a multi-billion dollar fintech company
• Faced opposition from the barbecue community at first but won people over with product quality
• Creative partner Steve Colley developed the memorable branding and product names like "Rub Your Chub" and "Worth a Squirt"
• Products include rubs, hot sauces, premium cold-smoked salt, and Wagyu beef jerky
• Rebranded as MSH Nation to expand into retail while keeping the original brand for niche markets
• Successfully raised half a million dollars through crowdfunding in just two months
• Maintains a 40% return customer rate, one of the highest in the industry
• Plans to collaborate with Burnt Hands Perspective for future product development
• Values community over competition, willing to use and promote other brands' products

Come try our Wagyu beef that's been marinating in 100% whiskey with our smoked salt at 2:30! Visit mshnation.com and follow us on all social media platforms to learn more about our products.

Welcome to the show! Burnt Hands Perspective

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VIRTUAL TIP JAR: https://www.buzzsprout.com/2388325/support

CONTACT US:
www.burnthandsperspective.com
info@reframeyourbrand.com
IG @Theburnthandsperspective

Thank you to our location sponsor, Luce Secondo, located in Summit Pointe in Chesapeake, VA www.lucesecondo.com

For sponsorship opportunities, don't hesitate to get in touch with us directly.

*The views and opinions on this show are meant for entertainment purposes only. They do not reflect the views of our sponsors. We are not here to babysit your feelings, if you are a true industry pro, you will know that what we say is meant to make you laugh and have a great time. If you don't get that, this is not the podcast for you. You've been warned. Enjoy the ride!

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In this episode Chef Tony and KC candidly discuss the harsh realities of becoming a chef and the misconceptions many have about achieving culinary "stardom."

• The dilution of the title "chef" – from certified professional to anyone who cooks commercially
• Celebrity chef culture has created unrealistic expectations about culinary careers and success
• Social media presence doesn't translate to actual restaurant success – "butts in seats" is what matters
• Most chefs will never achieve Michelin recognition but can still be excellent at their craft
• Local recognition systems and customer loyalty are undervalued markers of success
• Real chefs acknowledge their mentors and understand they didn't succeed alone
• Career advancement requires significant personal sacrifice – relationships, time, and lifestyle

Stop chasing the fantasy of being the next culinary superstar with tweezers and custom knife rolls. Focus on mastering fundamentals, showing gratitude to mentors, and understanding that true growth comes from necessity, not showing off.

Welcome to the show! Burnt Hands Perspective

Support the show

VIRTUAL TIP JAR: https://www.buzzsprout.com/2388325/support

CONTACT US:
www.burnthandsperspective.com
info@reframeyourbrand.com
IG @Theburnthandsperspective

Thank you to our location sponsor, Luce Secondo, located in Summit Pointe in Chesapeake, VA www.lucesecondo.com

For sponsorship opportunities, don't hesitate to get in touch with us directly.

*The views and opinions on this show are meant for entertainment purposes only. They do not reflect the views of our sponsors. We are not here to babysit your feelings, if you are a true industry pro, you will know that what we say is meant to make you laugh and have a great time. If you don't get that, this is not the podcast for you. You've been warned. Enjoy the ride!

Send us a text

Another special guest from World Food Champtionships in Indianapolis joins the show! Meet 13-year-old Raelyn Barker, the champion of MasterChef Junior Hope forthe Holidays and holder of the only Snow Globe MasterChef trophy in existence. This young culinary prodigy shares her journey from cooking at home at age five to sweeping barbecue competitions and starring alongside Gordon Ramsay on television.

• Started cooking at age five and began competing at six years old
• Won MasterChef Junior Hope for the Holidays working with Gordon Ramsay
• Recently became Grand Champion at World Junior Barbecue League, winning first place in brisket, ribs, and chicken
• Shares her competitive cooking experiences at World Food Championships
• Discusses the intensity of cooking competitions versus filming for television
• Brother Waylon, age seven, is also an award-winning junior chef
• Dreams of opening both a catering business and restaurants, including an upscale venue in New York
• Currently on a "cooking competition tour" with her family across multiple states
• Loves live fire cooking, homemade pasta, and various grilling techniques

Follow Raelyn's culinary journey on social media at @thelilgringa

Welcome to the show! Burnt Hands Perspective

Support the show

VIRTUAL TIP JAR: https://www.buzzsprout.com/2388325/support

CONTACT US:
www.burnthandsperspective.com
info@reframeyourbrand.com
IG @Theburnthandsperspective

Thank you to our location sponsor, Luce Secondo, located in Summit Pointe in Chesapeake, VA www.lucesecondo.com

For sponsorship opportunities, don't hesitate to get in touch with us directly.

*The views and opinions on this show are meant for entertainment purposes only. They do not reflect the views of our sponsors. We are not here to babysit your feelings, if you are a true industry pro, you will know that what we say is meant to make you laugh and have a great time. If you don't get that, this is not the podcast for you. You've been warned. Enjoy the ride!